This week I had the pleasure of attending the Direct Marketing Association of Detroit (DMAD) Annual AIMS conference with many of my Polk colleagues. As Polk's Web Manager, the topic was a good one for me - the focus was on social media. There was a lot of great material but I've attempted to pare it down to a top ten list...
#10. According to David Cole, Chairman, the Center for Automotive Research (CAR), hope is on the horizon for the OEMs and the auto industry.
#9. Stop "blasting" your customers with emails they don't have time to read (the average person gets over 200 emails a day). Instead, find them in their online communities and converse with them there; 1 out of 6 minutes spent on the web are spent engaging with social media.
#8. Social media is still in its infancy. All three members on the social media panel (Michelle Morris, Google's Automotive Industry Director; Adam Boalt, Social Media Innovator, President & Founder of GOSO; and Larry Bruce, VP at Reynolds and Reynolds and blogger) agreed that there is no such thing as a Social Media Guru or Expert. At this point everyone on the web is still learning and growing with the constantly evolving and ever-changing social media.
#7. Speaking of web evolution, Michelle Morris addressed the main differences with the web through the years. In 1994 brochureware was the web standard. By 2000 you could use the web for commerce. Today the world wide web is about community self expression and entertainment.
#6. In Adam Boalt's awesome presentation, "Evolution of a Social Media Dealer" (which thanks to the rate of change on the web, will need to be refreshed in about 3 weeks) he reminded us that the conversation on the web exists with or without you. It's best to get out there and try to take ownership of the conversation.
#5. Larry Bruce (blogger, see www.pcmguy.com) shared the 4E's of Marketing, which have replaced the obsolete 4P's. Product has been replaced with "Experience". Price has been replaced with "Exchange of Value." Promotion is now "Engagement" and Place is now "Everywhere." Larry's presentation also shared countless tips for marketing through the clutter.
#4. We'll all be working in the cloud very soon. Google is hard at work perfecting the virtual storage which will allow all of us to be device agnostic. I for one, cannot wait.
#3. Michelle Morris presented one of Google's videos depicting how quickly the web is changing and the world accordingly. There are several videos in the series titled, "Did you know." We watched one of them which I'm embedding here but you can "Google" the rest of them.
Direct link: http://www.youtube.com/watch?v=nteiqLgZFOU
#2. For those of you still shaking your head in confusion, wondering when Prodigy stopped being the "it" thing on the web and secretly hoping things will slow down so you can catch up... The train is never going to stop and wait for you to carefully climb aboard. The best thing to do when coming up with your social media strategy is get out there. If you make mistakes, apologize and move on.
#1. One last thing... "Did you know" that while you were reading this blog entry, 694,000 songs were dowloaded illegally?
Posted by Kristina Kacy, Web Manager, Polk (04.22.2010)
#10. According to David Cole, Chairman, the Center for Automotive Research (CAR), hope is on the horizon for the OEMs and the auto industry.
#9. Stop "blasting" your customers with emails they don't have time to read (the average person gets over 200 emails a day). Instead, find them in their online communities and converse with them there; 1 out of 6 minutes spent on the web are spent engaging with social media.
#8. Social media is still in its infancy. All three members on the social media panel (Michelle Morris, Google's Automotive Industry Director; Adam Boalt, Social Media Innovator, President & Founder of GOSO; and Larry Bruce, VP at Reynolds and Reynolds and blogger) agreed that there is no such thing as a Social Media Guru or Expert. At this point everyone on the web is still learning and growing with the constantly evolving and ever-changing social media.
#7. Speaking of web evolution, Michelle Morris addressed the main differences with the web through the years. In 1994 brochureware was the web standard. By 2000 you could use the web for commerce. Today the world wide web is about community self expression and entertainment.
#6. In Adam Boalt's awesome presentation, "Evolution of a Social Media Dealer" (which thanks to the rate of change on the web, will need to be refreshed in about 3 weeks) he reminded us that the conversation on the web exists with or without you. It's best to get out there and try to take ownership of the conversation.
#5. Larry Bruce (blogger, see www.pcmguy.com) shared the 4E's of Marketing, which have replaced the obsolete 4P's. Product has been replaced with "Experience". Price has been replaced with "Exchange of Value." Promotion is now "Engagement" and Place is now "Everywhere." Larry's presentation also shared countless tips for marketing through the clutter.
#4. We'll all be working in the cloud very soon. Google is hard at work perfecting the virtual storage which will allow all of us to be device agnostic. I for one, cannot wait.
#3. Michelle Morris presented one of Google's videos depicting how quickly the web is changing and the world accordingly. There are several videos in the series titled, "Did you know." We watched one of them which I'm embedding here but you can "Google" the rest of them.
Direct link: http://www.youtube.com/watch?v=nteiqLgZFOU
#2. For those of you still shaking your head in confusion, wondering when Prodigy stopped being the "it" thing on the web and secretly hoping things will slow down so you can catch up... The train is never going to stop and wait for you to carefully climb aboard. The best thing to do when coming up with your social media strategy is get out there. If you make mistakes, apologize and move on.
#1. One last thing... "Did you know" that while you were reading this blog entry, 694,000 songs were dowloaded illegally?
Posted by Kristina Kacy, Web Manager, Polk (04.22.2010)
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