The Venetian Resort in Las Vegas served as host to the 3AF (Asian American Advertising Federation) The 2012 Annual Asian Marketing Summit on May 16-17. The goal of the annual summit was to share marketing best practices and celebrate the leaders in Asian marketing.
With Asian Americans representing one out of every 20 new vehicles purchased in the U.S., it's easy to see why automotive market leaders including Toyota, Honda and Nissan were well represented at the conference.
Classic
car nuts brace yourself. What if I told you there is a place where
classic cars of all levels from "A Work In Progress" to "Bloomberg
Gold" status roamed the streets every day. What if I told you these
classic beauties were driven by everyday people and not just
cash-rich executives or successful entrepreneurs.
A friend of mine, who is a Cuban native and very successful auto
dealer in the U.S., recently visited his native Cuba. As I viewed
some of his photos from Cuba, I asked, "Are these...
To help the public gain insight into
the impact diverse market customers (African American, Asian and
Hispanic) are having on the U.S. light vehicle industry, this is
the tenth and final installment in a series of blogs focused on the
Top U.S. markets based on volume year-to-date (YTD) through June
2011.
The focus of this blog is the Miami market, also known as "The
Gateway to the Americas," "The Capital of Latin America" or simply
"The Magic City." The area could be referred to as "The...
To
help the public gain insight into the impact diverse market
customers (African American, Asian and Hispanic) are having on the
U.S. light vehicle industry, this is the ninth installment in a
series of blogs focused on the Top U.S. markets based on volume
year-to-date (YTD) through June 2011.
To
help the public gain insight into the impact diverse market
customers (African American, Asian and Hispanic) are having on the
U.S. light vehicle industry, this is the sixth installment in a
series of blogs focused on the Top U.S. markets based on volume
year-to-date (YTD) through June 2011.
To
help automotive customers gain insight into the impact diverse
market customers (African American, Asian and Hispanic) are having
on the U.S. light vehicle industry, this is the eighth installment
in a series of blogs focused on the Top 10 U.S. markets on volume
year-to-date (YTD) through June 2011.
To help automotive customers gain
insight into the impact diverse market customers (African American,
Asian and Hispanic) are having on the U.S. light vehicle industry,
here is the seventh installment in a series of blogs focused on the
Top 10 U.S. markets based on volume year-to-date (YTD) through June
2011.
To help automotive customers gain insight
into the impact diverse market customers (African American, Asian
and Hispanic) are having on the U.S. light vehicle industry, this
is the fifth installment in a series of blogs focused on the Top 10
U.S. markets based on volume year-to-date (YTD) through June
2011.
To help automotive customers gain insight into the
impact that diverse market customers (African American, Asian and
Hispanic) are having on the U.S. light vehicle industry, this is
the fourth installment in a series of blogs focused on the Top 10
U.S. markets based on volume year-to-date (YTD) through June
2011.
The focus of this blog is the Philadelphia market, also known as,
"The City of Brotherly Love," "Home of the World Famous Philly
Cheesesteak" (which I personally love) or simply,...
To
help automotive customers gain insight into the impact diverse
market customers (African American, Asian and Hispanic) are
having on the U.S. light vehicle industry, this is the third
installment in a series of blogs focused on the Top 10 U.S. markets
based on volume year-to-date (YTD) through June 2011. The focus of
this blog is the Los Angeles market, also known as the "City of
Angels" or simply put "LA."
To help automotive customers
gain insight into the impact diverse market customers (African
American, Asian, Hispanic) are having on the U.S. light vehicle
industry, this is the second installment in a series of blogs
focused on the Top 10 U.S. markets based on volume year-to-date
(YTD) through June 2011.
To
help automotive customers gain insight into the impact diverse
market customers (African American, Asian, Hispanic) are having on
the U.S. light vehicle industry, I will be publishing a set of
blogs focused on the top 10 U.S. markets based on volume
year-to-date (YTD) through June 2011. Although the top three
markets are New York, Los Angeles and Philadelphia, respectively, I
will start this series with a focus on the backyard of Polk's
global headquarters - the Detroit DMA, also known as...
Over the weekend, I was blessed to spend some quality time with
my mother-in-law who had recently purchased a new Android phone.
She started off talking about the new phone, but the focus quickly
shifted to her ability to start her car using the OnStar RemoteLink
phone application.
Click here for the YouTube video about the OnStar RemoteLink
phone application.
OnStar RemoteLink is a remote starting service for OnStar customers
who have either an iPhone or Android cell device. My...
The National Association of Minority Dealers, better known as
NAMAD, held their 2011 annual conference at the beautiful Mandalay
Bay hotel in Las Vegas from July 21-23. NAMAD is committed to
increasing opportunities for ethnic minorities in all aspects of
the automotive industry. This organization seeks to ensure the
presence of a meaningful, representative number of minority
entrepreneurs and employees in the retail sales, supplier and
service sectors, and the manufacturing ranks.
With ethnic...
When the topic of multicultural or diverse market sales comes
up, it usually includes the following markets: African American,
Asian, Hispanic, Women, Youth and GLBT. Rarely does America's
growing Middle Eastern community get talked about in these
discussions. So I took it upon myself to do a little digging to see
what impact the Middle Eastern community in the U.S. is making on
the auto industry.
For this review "Middle Eastern" represents anyone from the
following sub-cultures who purchased a...
Based on the 5-year trend of first quarter
registrations below, the minivan market is losing ground with U.S.
consumers. The...Read More »
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