 | As one of Polk's lead Account Managers, Mike likes to use his hyper energy to provide round-the-clock service to his customers. He makes sure they know they can call him night or day and enjoys pushing the envelope and trying new things to help them with their direct and digital marketing strategies. When he's not helping customers find the best possible solution to their business challenges, he loves hanging with his son, playing golf, tennis and baseball, reading a good book, exercising until it hurts, snowboarding, watching movies, and chilling out with friends. He also enjoys Sushi and Italian food but not together as that could be a deadly combination. Young at heart, Mike still keeps up with the current music scene and secretly would love to manage the band Paramore. |
Dealership Marketing: Shifting the Mindset of Social Media as a Strategy
Tuesday, July 12, 2011 by
Mike Sharkey
As the social media world continues to evolve and become more
prevalent in marketing, it has become commonplace for dealerships
to try and determine how they want to participate and support their
brand using this medium.
The feedback I hear in the dealer world is, "I need to have a
social media strategy." But as with any strategy, I think this
statement is much too general and dealers need to take a step back
and evaluate the concept of social media and really understand that
it is in essence a...
Imagine your closing ratio if you could communicate individually via email, postal, phone, or SMS using a targeted approach or message to fit the lifecycle of the customer. This is the essence of relationship marketing – the ability to have a one-on-one conversation with current and future customers to develop a unique relationship and regularly engage them with timely, relevant messages.
If a dealer is not engaging their key customers then they are losing out on potential opportunities for...
Read More »Imagine you have two email marketing campaigns deployed for your dealer customer. In campaign #1 the creative has excellent graphics, content and layout with a wonderful message about the product. In campaign #2 you have the same features; however, there is a hyperlink for the prospect to provide personal information to receive special new car sales or service offers as well as learn more about the product via the dealer's website.
While both campaigns have the ability to perform well wouldn’t it...
Read More »
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