Blog Posts by Mike Sharkey

Dealership Marketing: Shifting the Mindset of Social Media as a Strategy

As the social media world continues to evolve and become more prevalent in marketing, it has become commonplace for dealerships to try and determine how they want to participate and support their brand using this medium.The feedback I hear in the dealer world is, "I need to have a social media strategy." But as with any strategy, I think this statement is much too general and dealers need to take a step back and evaluate the concept of social media and really understand that it is in essence...
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How Can Dealers Best Reach Their Audiences?

Imagine your closing ratio if you could communicate individually via email, postal, phone, or SMS using a targeted approach or message to fit the lifecycle of the customer. This is the essence of relationship marketing – the ability to have a one-on-one conversation with current and future customers to develop a unique relationship and regularly engage them with timely, relevant messages. If a dealer is not engaging their key customers then they are losing out on potential opportunities for... Re...
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Lead Generation & Email Marketing: A Match Made in Heaven

Imagine you have two email marketing campaigns deployed for your dealer customer. In campaign #1 the creative has excellent graphics, content and layout with a wonderful message about the product. In campaign #2 you have the same features; however, there is a hyperlink for the prospect to provide personal information to receive special new car sales or service offers as well as learn more about the product via the dealer's website. While both campaigns have the ability to perform well wouldn’t...
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