About the Author

  Hi, I'm Rick Vicedomini. I'm now in my tenth year at Polk where I'm a PolkInsight Advisor. I help our clients apply Polk information to make better decisions and to understand their competitive environment. I've also spent time at Polk as a Solutions Consultant and an Analytic Consultant, two roles that focus on problem identification and solving.

Before I came to Polk, I was a market researcher. I managed focus groups and quantitative studies that included customer satisfaction, media usage, brand awareness, new product design and potential, employee satisfaction, direct marketing, and business-to-business. All my jobs have allowed me to do what I like best: gather and analyze data to make more informed business decisions.

Your comments would be most appreciated.

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