Asymmetrical Vehicles – Just to Stand Out?

Friday, October 2, 2009 by Guest Blogger

I was driving North on I-75 in Metro Detroit the other week when I saw my first Nissan Cube – I did the double take and then followed it for a few miles just to make sure I wasn’t seeing things. OK – it really isn't symmetrical back there, is it? OEMs have been known to release vehicles with minor differences from side to side, but Nissan is the first one that stands out in my memory as delivering a vehicle with intentional, significant, 'in your face', structural differences. Why?

I was curious so I did a little more research into the Cube. It appears that the differences are not structural at all. The rear glass has metal on both sides and a complete frame that it fits into. It's wrapped in glass on one side but not on the other. Basically this is just a styling feature. The wrap-around rear window brings in more light and provides better visibility for the driver. The rear hatch opens from the side rather than the top like a traditional hatch, which is also interesting. It may help those who struggle to reach a fully opened traditional hatch and may be easier to  access in certain confined parking locations.

Personally, I quite like it – designing outside the box (it's called the Cube – get it?). But I know I'm not a conventional buyer – I want a diesel and I buy for functionality and economy. I'm not looking for 22" rims and towing capacity. My non-conventional taste was re-enforced when my colleague came in and saw the Cube on my screen. "That's almost as ugly as the Aztec!"  Incidentally, I drove the Aztec for 3 years.

The well-equipped Nissan Cube has a starting price of only $14k. I would personally be running to the dealer right now if I were in the market for a new vehicle. Any Cube drivers out there? What can you tell me about your experience so far?

Posted by Chris Royle, Director, Global Product Strategy, Polk (10.02.09)

   

Comments for Asymmetrical Vehicles – Just to Stand Out?

Wednesday, October 7, 2009 by Katy C.:
I love the Cube! I plan on making it my next vehicle!
Wednesday, October 14, 2009 by Erica Stephens:
I have been waiting for the cube to come to the US for three years. They have been building them in Japan for over 10 years now and I'm happy it is finally here. I have test driven the SL model and found the cube is incredibly roomy, surprisingly responsive in acceleration for a small engine and is just really fun to drive. I plan to next drive a Kia Soul and Honda FIT for comparison. I am a bigger fan of the "bulldog" design of the cube, but I am also curious to see how the other two competitors will compare. I wonder if or when the US Brands will ever release a "boxy" competitor that maximizes functionality and fun like the Nissan Cube has.

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