The target customer for the new Ford Fiesta is described as "youthful, active and media-savvy." Who knew that would be me – an over-50 Gen X'er with two college age kids? I think Ford will find that there are many of us out here --- environmentally-friendly, economical, who no longer need room to car-pool or carry hockey or soccer gear!When I got the chance to place an early order for a Fiesta, I jumped at the chance. Delivering 40 highway miles per gallon, offering a class-leading array of seven air bags, and well, just darn cute – I had to have one! The vehicle has been built and I am anxiously awaiting its arrival. It feels good to be excited about delivery of a new vehicle and honestly, I am counting down the days until it arrives.
The Ford Fiesta is earning rave reviews including one that described it as a "party on wheels" – I definitely knew that this was the vehicle for me when I read that one! I'll let you know when my Fiesta arrives – and hey, party on!!
Posted by Alice Miles, Regional Director, Polk Government Relations (07.15.2010)
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