|Thomas, Director of Global Forecasting, works in our Essen office with a team of highly qualified people. His multi-talents are used best when preparing car market analyses, assessing market potential for new cars and monitoring auto industry trends. A 20-year Polk veteran, he loves working as part of a team to find solutions for customers and working with a subject he is deeply interested in. When Thomas is not providing neutral and reliable forecasts, you'll find him traveling, bicycling, hiking, meeting with friends, listening to music, reading and enjoying nature. He lives with his wife and daughter, and finds there is always something to fix around the house. Sometimes it feels as if everything breaks down at the same time. If Thomas weren't at Polk, you'd find him traveling and writing travelogues.|
|When he's not protecting the innocence of our data, you'll find Ethan communicating his security objectives to each department at Polk. His mission: to provide assurance to our customers and data suppliers that Polk will protect and guard their information to the fullest extent possible! When Ethan is not acting as Polk's VP and Chief Security Officer, you'll find him hiking, playing with model rockets, reading or traveling. He and his wife of 20 years have three children. His 9-year old son inspires him because he makes him feel like a kid again. Ethan is a New Yorker at heart. He moved to Michigan in 1999 but now feels he is doing what he loves most in the ideal place. Each day Ethan makes a new list and attempts to have at least half of his list crossed off by the afternoon. It's not above him to add items to the list that he's already completed and check them off just to get an early sense of progress.|
|An Account Representative for Automotive Retail Solutions, Lois really enjoys building rapport and trust with her clients. What makes her job unique is having so many different solutions to offer her clients for their various analytic and marketing needs. She always has an answer for her customers, sometimes even an unexpected one. When she's not taking good care of her customers, Lois enjoys scrapbooking, playing soccer, reading to her daughter, and proofreading other people's work. Admittedly, Lois enjoys wielding that red pen and marking up text. She considers herself a professional clapper after 13 years of marriage to a singer. As to her dream job -- someday you might find Lois running a cozy pub in Ireland.|
|Greg's co-workers think of him as a bit of a workaholic. He's in the office when they arrive and he's still there when they leave! When he's not busy writing Corporate Communications or fulfilling his role as the blog's "Editor-in-Chief," he enjoys photography, bowling, his iPad and mac, scooting around Ann Arbor on his Vespa and spending time with his family. Greg recently acquired a ready-made family when he married in 2007, and it's now complete with the recent addition of a new grandson. Thanks to his wealth of knowledge, Greg has been nicknamed both "Doc" and "Weatherman" and it's a toss-up between the two which career he'd have if he weren’t at Polk.|
|Kristina, blog administrator and self-proclaimed webaholic, spends about 90% of her awake time "connected." After she leaves Polk for the day, where she is the Web Manager, she spends the rest of the night juggling between her Android, her iPad and a laptop. Her goal is to find a way to bring others to the "dark side" with her, helping them join forces with social media. When she's not online, you can find her on the soccer field attempting to "Bend it like Beckham". She enjoys Michigan football, the Detroit Pistons and the Detroit Tigers. As for the Lions -- she is not a fan. Kristina's two amazing daughters are her inspiration - she learns something new from them each day! She secretly wishes she'd gone into dentistry and could fix people's smiles without the use of Photoshop!|
|Brad has a "Korner" on the market for his customers. In his role as Vice President of Client Sales & Service for the Automotive Retail Solutions (ARS) & Media group, he enjoys assisting his team to help their customers achieve success by enhancing their processes through improved data and analysis. When he's not at Polk, he enjoys reading, working out and spending time with his family, which includes two teenagers and a wife who has achieved "sainthood." One of the few Buckeye fans living in the state of Michigan, he also admits to being a fan of the Cincinnati Bengals. If he weren't in his current role at Polk, he'd love to own a bar on a beach in the Carolinas or the Gulf Coast of Florida.|
April auto sales continued at the strong pace set in the first quarter with a Seasonally Adjusted Annual Rate (SAAR) of 14.4 million light vehicles. This is the fourth month in a row that SAAR passed 14 million and it represents a real milestone in the auto sales recovery. Noting year-to-date sales strength, Edmunds.com, recently raised its 2012 forecasts. It appears that auto sales are accelerating at long last, but that does not mean that no speed bumps lie ahead. Between high gas prices, a...Read More »
Gas prices have risen $0.40 on average for all grades in the past six weeks, igniting consumer interest in more fuel efficient vehicles. Small car market including hybrids, electric vehicles (EVs) and plug-in hybrids (PHEVs)—soared almost 30 percent to 3.2 percent, its fifth highest month ever. The stars would seem to be well-aligned for EV and PHEV sales to take off, but that has not yet happened. Hybrid sales—particularly Toyota Prius —accounted for the bulk of February's momentum. EV/PHEV...Read More »
Scope: Looking at 19 brands and their corresponding dealer locations and determining whether or not the location of Walmart stores influence the alignment of dealer networks in Ontario.
Brands Examined: Acura, Audi, BMW, Chrysler, Ford, GM, Honda, Hyundai, Kia, Lexus, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Subaru, Suzuki, Toyota, Volvo and Volkswagen.
Timeframe of Data: Polk Canada dealer census – Q2, 2009; Q2, 2010; Q2 2011 (Ontario); Q4, 2010 Ontario Canada Walmart locations.
As I gaze down at the odometer these days, I am excited to see that my 2002 Honda Accord is getting ready to reach the 200,000 mile mark. It's been a great vehicle with minimal issues and I've taken pretty good care of it, especially with my insistence of frequent oil changes. I guess my father's saying of, "Cars run on oil and not gas" really did stick with me throughout the years.
Crossing the 200,000 mile threshold is a record for any vehicle that I have owned. It's actually my first vehicle...Read More »
However, the Year-over-Year (YOY) growth showed some significant differences: while sales of Audi and BMW models increased by more than 17 percent, the sales performance of Mercedes-Benz (cars, without Smart) improved less than 10%. In absolute terms, BMW is leading with sales of 690,000...Read More »
For some OEMs, new vehicle inventory has been an industry concern since the Japan disaster in March. NADA posted on 6.14.11 that Honda is forecasting a 63% decline in full year profit because of the disruption in production. It's not surprising that they rolled out a very creative incentive policy to help stop the bleeding, so to speak. Dealers were notified of the "Honda Promise," where they will honor current incentives to customers that have to wait for their vehicle of choice to become...Read More »
Clearly, I'm not an economist but as our national economy continues to struggle to gain a solid foothold, it just seems to me that raising the gas tax will hit lower and middle-income Americans where it hurts most–directly in their collective wallets. Raising gas taxes when many Americans can barely afford to make ends meet just doesn't seem...Read More »
...The Pet Store "Please go online and fill out our survey about your kitty litter shopping experience today."
...The Restaurant "Let us know what you thought of your extra-happy meal, here’s a comment card."
...The Car Dealer "Your service/purchase feedback is very important to us..."
Those in the retail industry confirm that Customer Satisfaction Index (CSI) surveying is a key component of their...Read More »
What can be even more frustrating is some of the information contained in the latest Data Breach Investigations Report provided by Verizon. The report indicates that "92% of attacks were not highly difficult," and that "96% of...Read More »
At a minimum, most consider the day unlucky. In extreme cases, it keeps people from leaving their house for fear of an automobile accident or some other unlucky tragedy. Donald Dossey, founder of the Stress Management Center and Phobia Institute in...Read More »
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The U.S. Census Bureau projects that the Non-White/ Hispanic (read ethnic) population in the U.S. will grow from 35% of the population in 2010 to 50% of the population by 2050. By as early as 2020 the Census Bureau projects that ethnic groups will make-up...Read More »
What influenced my decision to help accommodate this situation is her academic...Read More »
Can they really say that the F1 race fans in the rest of the world (and let's be clear about this, they make NASCAR fans look like your local...Read More »
Although it is estimated that $3.5 billion will be spent on jewelry, I started thinking...Read More »
Day after the Super Bowl – what did you think of the automotive ads? As reported earlier, this was a big year for OEMs with nine different companies advertising during the game. Add in the other automotive-related companies including Bridgestone (loved the "Reply All" spot!), CarMax, and Cars.com and you could see that the automotive industry really focused on the Super Bowl this year.
I asked a number of friends to give me their input during the game and boy, were they vocal. Despite being Baby...Read More »
AutoTrader.com and Polk recently teamed up to contact consumers about their vehicle shopping habits and what impacted them most in their choice of dealership and vehicle purchase. In this national survey, we heard from 4005 new and used vehicle buyers...Read More »
For the Chevrolet parent,...Read More »