Tuesday, August 5, 2014 by
Optimizing paid and organic search among digital advertisers and
lead generators is becoming increasingly more important and of
interest to auto marketers. However, much inefficiency
currently exists in the marketplace. Traditionally, digital
analytics and marketing companies identify key terms that generate
click traffic for specific campaigns. Automotive website companies
provide extensive reporting for the optimization process through
key words and terms. While these analytics allow...
Monday, May 7, 2012 by
April auto sales continued at the strong pace set in the first
quarter with a Seasonally Adjusted Annual Rate (SAAR) of 14.4
million light vehicles. This is the fourth month in a row that SAAR
passed 14 million and it represents a real milestone in the auto
sales recovery. Noting year-to-date sales strength, Edmunds.com
raised its 2012 forecasts
. It appears that auto sales are
accelerating at long last, but that does not mean that no speed
bumps lie ahead. Between high gas prices, a...R...
Monday, March 19, 2012 by
Gas prices have risen $0.40 on average for all
in the past six weeks, igniting consumer interest in
more fuel efficient vehicles. Small car market including hybrids,
electric vehicles (EVs) and plug-in hybrids (PHEVs)—soared almost
30 percent to 3.2 percent, its fifth highest month ever. The stars
would seem to be well-aligned for EV and PHEV sales to take off,
but that has not yet happened. Hybrid sales—particularly Toyota Prius
—accounted for the bulk of
February's momentum. EV/PHEV...Re...
Tuesday, October 4, 2011 by
Scope: Looking at 19 brands and their corresponding dealer
locations and determining whether or not the location of Walmart
stores influence the alignment of dealer networks in Ontario.
Brands Examined: Acura, Audi, BMW, Chrysler, Ford, GM, Honda,
Hyundai, Kia, Lexus, Mazda, Mercedes-Benz, Mitsubishi, Nissan,
Subaru, Suzuki, Toyota, Volvo and Volkswagen. Timeframe of Data:
Polk Canada dealer census – Q2, 2009; Q2, 2010; Q2 2011 (Ontario);
Q4, 2010 Ontario Canada Walmart locations....
Friday, August 5, 2011 by
As I gaze down at the odometer these days, I am excited to see that
my 2002 Honda Accord is getting ready to reach the 200,000 mile
mark. It's been a great vehicle with minimal issues and I've taken
pretty good care of it, especially with my insistence of frequent
oil changes. I guess my father's saying of, "Cars run on oil and
not gas" really did stick with me throughout the years. Crossing
the 200,000 mile threshold is a record for any vehicle that I have
owned. It's actually my first...
Monday, July 11, 2011 by
The recently published half-year sales of the three German luxury
car brands (Audi, BMW and Mercedes-Benz) were quite impressive. All
three recorded sales performances that were considered better than
ever.However, the Year-over-Year (YOY) growth showed some
significant differences: while sales of Audi and BMW models
increased by more than 17 percent, the sales performance of
Mercedes-Benz (cars, without Smart) improved less than 10%. In
absolute terms, BMW is leading with sales of 690,000...Read...
Wednesday, June 29, 2011 by
For some OEMs, new vehicle inventory has been an industry concern
since the Japan disaster in March. NADA posted on 6.14.11 that
Honda is forecasting a 63% decline in full year profit because of
the disruption in production. It's not surprising that they rolled
out a very creative incentive policy to help stop the bleeding, so
to speak. Dealers were notified of the "Honda Promise," where they
will honor current incentives to customers that have to wait for
their vehicle of choice to become...Read...
Thursday, June 23, 2011 by
My fellow colleagues here at Polk have written on several occasions
about the benefits of raising gas taxes, but I'm just not buying
into it. And here's why.Clearly, I'm not an economist but as our
national economy continues to struggle to gain a solid foothold, it
just seems to me that raising the gas tax will hit lower and
middle-income Americans where it hurts most–directly in their
collective wallets. Raising gas taxes when many Americans can
barely afford to make ends meet just doesn't...
Thursday, June 23, 2011 by
Voice of Customer (VOC) data collection, it seems to be happening
everywhere these days... ...The Pet Store "Please go online and
fill out our survey about your kitty litter shopping experience
today." ...The Restaurant "Let us know what you thought of your
extra-happy meal, here’s a comment card." ...The Car Dealer "Your
service/purchase feedback is very important to us..." ...Etc. Those
in the retail industry confirm that Customer Satisfaction Index
(CSI) surveying is a key component of...
Thursday, June 2, 2011 by
If you believe the numbers, they aren't very encouraging. Data
breaches are up. Breach costs are up. Consumer confidence is
shaken. And why shouldn't it be? After all, it's our personal
information and identities that are being mismanaged and ultimately
compromised.What can be even more frustrating is some of the
information contained in the latest Data Breach Investigations
Report provided by Verizon. The report indicates that "92% of
attacks were not highly difficult," and that "96% of...Read...
Friday, May 13, 2011 by
Friggatriskaidekaphobia, one of several terms for "Fear of Friday
the 13th," stirs up all sorts of trouble each time it occurs. Oddly
enough, as much trouble as this special occurrence causes
worldwide, the origins of this concept are not clear. At a minimum,
most consider the day unlucky. In extreme cases, it keeps people
from leaving their house for fear of an automobile accident or some
other unlucky tragedy. Donald Dossey
, founder of the Stress Management
Center and Phobia Institute in...Read...
Monday, May 2, 2011 by
First of all, I'd like to thank our many readers who visit our blog
regularly and/or subscribe
to receive our blog by email. Here at
Polk, we strive to offer a diverse mix of automotive-related
stories to ensure our variety of customers can always find
something of interest. We'd love feedback on what we're doing right
and how we can improve our blog. Click here
to let us know what
you think. Please answer three quick poll questions below about our
blog. (If you do not see the poll questions, cli...
Friday, April 8, 2011 by
It has been published recently that women influence about 85% of
vehicle purchases in the U.S. I can testify this is true in my
house and I definitely have some opinions. So if you haven't
purchased or leased a new vehicle in the last couple of years you
are going to be pleasantly surprised by the wide variety of
available features. We're not just talking about expensive luxury
models, even the economy segment is all over it. There are too many
to list but here are a few standouts from a...Read
Friday, February 25, 2011 by
We all know there are changes occurring in the demographic make-up
of the U.S. population, what may be a surprise and definitely worth
paying attention to is the magnitude of those changes and what it
will mean for automotive marketing and OEMs.The U.S. Census Bureau
projects that the Non-White/ Hispanic (read ethnic) population in
the U.S. will grow from 35% of the population in 2010 to 50% of the
population by 2050. By as early as 2020 the Census Bureau projects
that ethnic groups will...
Wednesday, February 16, 2011 by
I have a 16-year old daughter that "needed" a car. I'm sure there
are plenty of you out there in my predicament. Because we are an
active family of four with two working parents, a car is not
readily available for her personal use which includes school,
practice, work, the mall, the movies. You get the picture.
According to her, we are purposely holding back her freedom and are
simply the worst parents in the world.What influenced my decision
to help accommodate this situation is her academic...R...
Friday, February 11, 2011 by
Talk about Heavy Weight vs Feather Weight! Ford who sells about a
bazillion F150s a year (Okay - 343,284 in 2010 based on Polk U.S.
Total Registrations if you want to be specific) has sued Ferrari to
stop them from using the "F-150" name for their new Formula 1 Race
car that there will be a total production run of what - 10 units?
Why? Where's the logic?Can they really say that the F1 race fans in
the rest of the world (and let's be clear about this, they make
NASCAR fans look like your local...R...
Friday, February 11, 2011 by
As a sure sign of economic recovery, American adults are expected
to spend an average of $116.21 for Valentine's Day gifts this year,
according to a
poll conducted by BIGresearch for the National Retail
. That's a nearly 13 percent increase over the $103
Americans said they were spending last year, on average, for loved
ones, friends, co-workers and classmates, according to the retail
trade group.Although it is estimated that $3.5 billion will be
spent on jewelry, I started...
Wednesday, February 9, 2011 by
I think I am one of many who have been watching the rise of Korean
automaker Hyundai with great interest. Hyundai has defied
expectations by addressing serious quality issues and turning
public opinion and perceptions around. It stands in stark contrast
to another new import brand that came on the U.S. auto scene in the
80's, the Yugo, fell by the wayside because of its quality issues.
Hyundai, by contrast, addressed its quality and product issues and
now has become a major player in the U.S....R...
Monday, February 7, 2011 by
Day after the Super Bowl – what did you think of the automotive
ads? As reported earlier, this was a big year for OEMs with nine
different companies advertising during the game. Add in the other
automotive-related companies including Bridgestone (loved the
"Reply All" spot!), CarMax, and Cars.com and you could see that the
automotive industry really focused on the Super Bowl this year. I
asked a number of friends to give me their input during the game
and boy, were they vocal. Despite being...
Friday, February 4, 2011 by
It is not surprising that people are increasingly turning to the
internet as they engage in the car shopping process. What might be
news to some is just how much people are using the Internet and how
they are using it in the car shopping process.AutoTrader.com
Polk recently teamed up to contact consumers about their vehicle
shopping habits and what impacted them most in their choice of
dealership and vehicle purchase. In this national survey, we heard
from 4005 new and used vehicle buyers...R...