Friday, January 3, 2014 by
Given the complexities of the global and U.S. economies, inevitably
there are going to be economic and/or industrial trends that run
counter to one another, but it seems to me that we are now
experiencing two movements that are particularly inconsistent. Last
month, The New York Times ran a story about the surge in U.S.
oil production, saying local oil output will increase by 800,000
barrels a day annually for at least the next three years (Dec. 17
page B1). Imported oil's share of total... Read...
Wednesday, October 9, 2013 by
For those of you like me who have been in the automotive
aftermarket industry for a number of years, you understand the
common challenge that all of us have been facing for over a decade
– how do you determine if parts being sold in the U.S. or Europe
have applications that can generate revenue in other parts of the
world? And how do you identify vehicles that are more likely to
have the same components as those on the road in different
countries? I've never found these questions to be easy...
Tuesday, June 25, 2013 by
Tax incentives were very effective in 2012 and helped
Brazil reach a new sales record of 3,573,076 light vehicles.
With this success, Brazil remained the fourth largest
automotive market in the world, just behind China, the United
States and Japan. Polk's automotive forecast does include any
changes in this ranking in 2013 when sales in Brazil are
anticipated to reach 3.63 million light vehicles. However, Brazil's
importance declines when we analyze production numbers. Last
Monday, May 20, 2013 by
Just as the U.S. new vehicle market continues to fragment into
dozens of segments and hundreds upon hundreds of models, the
commercial van segment is splitting into two distinct categories,
each with a wide range of models. Back in 2008, the commercial van
customer had five models from which to choose, but by next year
there will be 11 models on the market. Prior to 2009, there
was one commercial van segment and it was perennially dominated by
Ford's E-Series (Econoline and Club Wagon). In...
Friday, May 10, 2013 by
Since January, Mexico has been able to import American and
Canadian vehicles that are Model Year (MY) 2007 or older. Up until
December, the limit was MY04 or older and in 2009, it was MY99 or
older. In 2019, any used vehicle can be imported from the U.S. and
Canada, regardless of its age. This is not a new problem: in 2006
and 2007, Mexico imported more used vehicles then it sold new cars.
Although the imports cooled down last year, they gained strength
again earlier in 2013. There was an...
Wednesday, January 9, 2013 by
South America is a very diverse continent. Brazil, its main
country, forbids diesel passenger cars and speaks Portuguese, but
is surrounded by Spanish speaking countries. French Guiana still
belongs to France, something not very common nowadays. Consumer
behavior is also different: Toyota, for example, is the market
leader in Peru and has a higher share in the countries closer to
the Pacific Ocean, while customer loyalty in Brazil and Argentina
goes toward brands from Europe and the United...Read...
Thursday, October 25, 2012 by
The presence of Dan Akerson, General Motors' CEO, Martin
Winterkorn, Chairman of the Board of Volkswagen, Audi and Porsche,
Takanobu Ito, Honda's CEO and President, and Ralf Speth, Jaguar
Land Rover's CEO, shows how international the 2012 Sao Paulo auto
show has become. Brazil has always been a key market for many OEMs
– for example, it is the second main market for Chevrolet and
Renault – but it has been closed, with many products only offered
in the country and in neighboring Argentina....
Tuesday, September 11, 2012 by
There is a lot of buzz about the Audi plant that will be built in
San José Chiapa, Mexico. The press refers to it as "Audi's first
car plant in the Americas," but this is not correct. Audi produced
the A3 in São José dos Pinhais, Brazil between 1999 and 2006, in a
factory now totally owned by Audi's parent company, Volkswagen.
Golf (still in its fourth generation), Fox and SpaceFox are
produced there. It was a joint venture between Audi and Volkswagen
– Audi had 25% of the factory.The A3...
Friday, August 3, 2012 by
As the July sales numbers were released, Ford and GM made the
headlines for their drop, while Chrysler still enjoys its momentum.
But Ford’s challenges are not only in the U.S. – and I am not
talking about Europe. In Brazil, where the market enjoyed a 22%
growth in July, Ford sold 12% less light vehicles compared to June.
Its monthly market share slumped to 8.44% from 9.90% in the
previous month. Ford, the first OEM to be established in Brazil
(1919), has always faced challenges in Latin... Read...
Monday, July 9, 2012 by
The Polk forecasting team is in a position to report good news as
the North American assembly and sales volumes continue to improve
year over year. This is the direct result of modest economic
improvement and the satisfaction of pent-up demand. Polk
anticipates North American assembly volumes will increase by
10% (14.4 M) in 2012, following a 10% increase in 2011 (13.1 M) and
a 39% increase in 2010 (12M), following a dreadful fall to 8.6
million units in 2009. However, there is at least one...
Wednesday, June 27, 2012 by
Presenting challenges and opportunities to automotive suppliers
There has been a great deal of media coverage regarding the growth
in new vehicle demand in the BRIC countries, with much of that
growth taking place in China. This is related to a growing Chinese
middle class with growing net worth, which is creating a market of
many first-time new vehicle buyers. However, there has been less
attention provided to the rapidly growing light vehicle assembly
volumes in China as automakers are...
Friday, January 6, 2012 by
The U.S. new vehicle industry continued to gain momentum as 2011
came to a close, with December deliveries up almost 9% from
December 2010. For the entire year, dealers delivered 12,777,939
new cars and light trucks, up about 10% from 2011. The Polk
Forecasting Practice expects the industry recovery to continue in
2012, with U.S. new vehicle deliveries climbing another 7% to 13.7
million units. Further growth in the industry
will unfortunately be inhibited by the continued weakness
Thursday, November 10, 2011 by
As the Head of Diversity & Inclusion for Polk, my peers
and I often discuss multicultural marketing, primarily focusing on
the growing importance of effectively reaching
the African American (AA), Asian (AS) and Hispanic (HS) ethnic
groups with relevant, automotive-related messaging. In the process,
the non-AA, AS & HS community is often referred to as the
"General Market." After doing some research, I found the General
Market to be as culturally rich and diverse as the aforementioned
Wednesday, July 27, 2011 by
It's getting harder and harder to separate a tech company from a
good old car company. Even though there is still a fair share of
old-fashioned metal-bending in the automotive sector, there is also
an ever-growing dose of high tech ideas including:Toyota Motor
Europe and the Copenhagen Institute of Interaction Design are
working on a concept project that allows a vehicle passenger to use
their window like an Etch-a-Sketch to trace objects they see
outside, zoom in on distant objects or...Read...
Monday, July 11, 2011 by
The recently published half-year sales of the three German luxury
car brands (Audi, BMW and Mercedes-Benz) were quite impressive. All
three recorded sales performances that were considered better than
ever.However, the Year-over-Year (YOY) growth showed some
significant differences: while sales of Audi and BMW models
increased by more than 17 percent, the sales performance of
Mercedes-Benz (cars, without Smart) improved less than 10%. In
absolute terms, BMW is leading with sales of 690,000...Read...
Monday, February 7, 2011 by
Automotive forecasting companies are all predicting a steady
increase in U.S. new light vehicle sales during the next several
years on the way to pre-recession annual levels of 15-17 million
units by mid-decade. One factor in these predictions on which the
forecasting companies are not dwelling as much as they perhaps
should be is the large number of “unknowns” facing the industry. I
believe, partially because of what this industry has experienced in
the past 2–3 years, the U.S. new vehicle...Rea...
Thursday, January 27, 2011 by
Hello, my name is Barbara and I drive a station wagon. Yes,
it's true, I’m so completely uncool that I drive a station
wagon. My current wagon is a 2004 Focus, before that I drove a
1998 Escort wagon. I even have a Plymouth (un)Reliant wagon in
my past. I choose compact wagons because they satisfy
my twin needs for good gas mileage and for more cargo capacity than
a sedan or hatchback would provide. The price difference
between a compact wagon and the smallest utility vehicle is a
Thursday, October 28, 2010 by
While North America and Europe likewise are affected by dealer
bankruptcies and network downsizing, Turkey strives for new growth
superlatives. Istanbul is building a new mega dealership whose
concept completely contradicts the general trends in automotive
retail networks. With more than 200 shops on 117.000 sqm (and even
an 800-metre test track on the roof of the building!), "Autopia
" (opening in 2011) will probably become the largest
Auto Mall in the world. Autopia was designed to... Re...
Monday, June 7, 2010 by
Are flying cars in our future? Perhaps so. Several companies have
developed flying car prototypes in recent years and while some of
these projects may seem fanciful, others are at an advanced stage,
and some may even be marketed shortly. In fact, one of the
companies involved in this race announced their marketing for 2011.
Here is a brief overview.Xplorair - A French Project The project
is currently on the drawing board only. It has
been designed by Michel Aguilar, who creates a...
Thursday, April 1, 2010 by
Is it just me, or was there one large, yet unofficial theme at the
show this year? Whether you were visiting the show's famous
pork sandwich stand or at one of the booths, a certain
subject seemed to work itself into every conversation. Of
course, there were the events we expect from the commercial vehicle
market's leading trade show. The product unveilings were just as
dramatic as ever with Kenworth's aerodynamic T700 taking center
stage. The overwhelming breadth and depth of the