On the eve of the 2013 New York Auto Show, the media has noted
the irony that one of the largest auto shows in the country is
taking place in a location where many residents do not even own a
car. What is less frequently, if ever, mentioned in the press is
the fact that the mix of new cars purchased by New Yorkers who DO
own a vehicle is far different from the mix in the rest of the
United States.
One of the most vivid differences between new vehicle
registrations in New York and the rest of the...
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Mainstream large cars, such as the Avalon, Maxima, Taurus and
Impala, continue to lose favor. Their combined share of the U.S.
market has retreated from 5.8% in 2008 to just 3.5% in 2012 (the
results were similar this past January, with the large car share
declining from 4.1% a year ago to 3.9% this year). Large cars now
account for a smaller slice of the U.S. market than minivans,
itself an endangered species. And the number of large cars
continues to decline, down from 14 in 2008 to 7 now....
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January 2013 U.S. new light vehicle sales climbed 14% from a
year ago and sales for the rest of the year are expected to climb
as well, though at a more modest rate. There are several drivers of
this growth, both at the macroeconomic level and within the
industry itself. Consider the following:
- Interest rates remain exceptionally low, and with the Fed
promising to keep them there until unemployment declines to 6.5%,
we can expect to see low rates for quite awhile. This means that
OEMs and dealers...
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The next 18 months are important for all OEMs, but perhaps
more so for GM than for any of its rivals. From mid-2012 through
mid-2014, GM will unveil the greatest array of all-new or
re-designed vehicles in recent memory, if not in the company's
history.
In 2012, the company brought to market the Spark minicar, Malibu
midsize sedan, Verano compact car, XTS large luxury car and the ATS
compact luxury car. Coming in 2013 are new versions of the
Silverado and Sierra large pickups, the full-size...
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The mix of new vehicle powertrains varies as much among the
different regions of the United States as does the mix of makes and
models, if not more so. The 15 Designated Market Areas (DMAs)
with the highest percentage of hybrid powertrains together account
for almost 30% of all hybrid registrations nationally, yet these
same 15 markets include just 12.5% of all new vehicle
registrations. Nine of these 15 hybrid-rich areas have a
hybrid penetration greater than 6%, while the national...
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Non-luxury fullsize cars, once the mainstay of the U.S. car
business, are losing their luster in the eyes of the U.S. consumer.
This category’s share of the U.S. market has dropped by more than
half over the last five years, and through the first three months
of this year, it accounts for just 2.3% of all new vehicles sold.
The number of fullsize models in dealer showrooms has declined
dramatically as well, falling from 15 just five years ago to only
seven now. The only large non-luxury cars now...
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This month, the Jacob Javits Center in New York is the focal
point for the automotive industry as it hosts the 2012 New York
International Auto Show from April 4 to April 15. Each year,
automotive executives, dealers, suppliers, media, automotive
consumers and simply the curious descend upon New York to check out
the new cars, trucks, crossovers, hybrids, electrics and futuristic
concepts.
On April 4, part of the Jacob Javits Center served as a
launching pad for the first Annual NAMAD (North...
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Sales
of hybrid and electric vehicles remain modest. And, the creation of
the infrastructure to support the use of these vehicles is
proceeding in fits and starts. In January, hybrid registrations
accounted for just 2.29% of all new vehicle registrations in the
U.S., down from 2.51% a year ago.
Looking at electric vehicle registrations, the good news is that
the January total climbed eight-fold versus January 2011. The bad
news is that the 2012 total was just .8% of the industry. Nissan
Leaf...
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With the recent upturn in gas prices, I thought I would look to
see if there has been a noticeable impact on the kinds of vehicles
that people are buying. Gas prices have been flirting with the
highs seen in 2008, but it has been a more gradual increase this
time around. Nonetheless, I was curious to see if the elevated gas
prices were starting to impact vehicle choices.
The truth is that with the registration data through
January 2012, there is not a clear correlation between gas prices
and...
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The non-luxury sub-compact car segment, home to such well-known
cars as the Ford Fiesta, Honda Fit, Nissan Versa, and Toyota Yaris,
is one of the hottest in the industry. Consider the following
facts:
- The segment’s new registrations in January increased 26% versus
January 2011, the fifth highest increase among all 29 segments
- The segment’s share of the industry reached 4.73% in January,
up from 4.12% last January and 4.0% in 2010
- This segment is now the third largest car segment in the
industry,...
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Recently some friends and I were talking about the fact that
Mercedes-Benz and BMW are fierce competitors, and I mentioned that
Audi was making progress and should also be included in any
discussion about leading luxury makes. One of my friends
responded, “I’ve been hearing that for twenty years.” His
skepticism and sarcasm took me by surprise. I decided to look at
the registration data and see if Audi was in fact getting closer to
MB and BMW in this country, or not.
Over the past five years,...
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Gas prices have risen $0.40 on average for all
grades in the past six weeks, igniting consumer interest in
more fuel efficient vehicles. Small car market including hybrids,
electric vehicles (EVs) and plug-in hybrids (PHEVs)—soared almost
30 percent to 3.2 percent, its fifth highest month ever. The stars
would seem to be well-aligned for EV and PHEV sales to take off,
but that has not yet happened. Hybrid sales—particularly Toyota Prius —accounted for the bulk of
February's momentum. EV/PHEV...
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On Friday, March 9, I had the pleasure of joining executives
from across Michigan and a few from as far as Ohio at the quarterly
Cornerstone Schools partner morning event in Detroit. Cornerstone
Schools is a model "higher learning incubator" in the city of
Detroit where over 500 well-dressed young ladies and men in
Pre-Kindergarten through 10th grade learn the skills they need to
become successful, contributing adults and possibly the next
automotive engineer, designer, purchasing executive,...
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From 2006 through 2009, large vehicles as a percentage of total
new vehicle registrations declined 10 percentage points to 20%,
though this proportion has stayed constant in the last two years.
Going forward, most automotive forecasts predict that large
vehicles will retreat even further as gas prices rise and OEMs
launch smaller, more fuel efficient vehicles (including hybrids and
electric vehicles) to meet the upcoming CAFÉ standards.
Looking at the nine non-luxury mainstream makes, all of them...
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According to my friends at Auto Week (@AutoweekUSA on Twitter), Honda
is working with Google, the City of Torrance, CA and Stanford
University to conduct tests on a fleet of Honda Fit EVs. In what is
being dubbed the "Honda Electric Vehicle Demonstration Program," it
sounds as if the goal is to conduct research to understand the
challenges and opportunities associated with advancing the Electric
Vehicle market. (Image source: Auto Week.)
In a recent blog post
The Road is a Vehicle Charger, I...
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One could hardly argue that oil has provided America, and the
world, an increased quality of life for roughly a century. In the
same breath, that statement can be turned around in admittance that
obtaining and controlling this finite resource has caused an issue
or two between the covetous nations. Administrations and
environmental activists alike have accusatorily pointed toward
major consumers of the substance as profiteers, when attempting to
make a point for political or social reasons....
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My business associate, Marc Bland, has provided insightful blogs
on the female automotive market over the last several months.
During the holiday break, I came across coverage of this topic that
peaked my interest. I was intrigued by the first annual two day
"2011 Heels & Wheels" event in beautiful Palm Springs, CA. It
is a gathering of female automotive bloggers, engineers,
journalists and other automotive professionals who get together to
discuss subject matter and issues as they relate to...
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Dependence on foreign oil, increasing fuel costs and concerns
for the environment have forced OEMs to develop solutions to
improve the efficiency of new vehicles and their response could be
seen at the North American International Auto Show which was held
in Detroit from January 9 - January 22, 2012.
For those consumers wishing to stick with gasoline engines,
Mazda's Skyactiv technology is something worth considering.
Skyactiv is the combination of an efficient high compression
gasoline engine, a...
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The Department of Energy has posted an introduction to electric
vehicles on Youtube. It's pretty basic, but maybe that's where the
general public needs to start in order to lure them away from the
comforts of their gas powered cars and trucks.
The video can't hurt considering electric vehicles represent less
than 1% of retail registration. But with about 7,000
Nissan LEAFs and a little more than 5,000
Chevy Volts registered through November of 2011, I think they
are off to a good start...
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New vehicle registration data for the first seven months of 2011
suggest a gap between actual retail demand for hybrid vehicles and
the need to increase hybridization of the U.S. fleet to reduce
emissions, reliance on foreign oil and global warming. Models
produced with both internal combustion engines and gas/electric
powertrains are inherently more difficult to sell than hybrid-only
products, as the former lack the distinct styling of the latter and
therefore do not "stand out" or make a...
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