Ford and GM are now solidly profitable and Ford's credit rating has moved out of the junk category, but the U.S. market shares for both companies declined significantly in 2012. Whether share is calculated by looking at the first two months of this year versus the same time period a year ago or versus all of last year, the results are the same. While these trends are discouraging in and of themselves, they are particularly concerning right now because the European operations of both companies...Read More »
We hear all the time about the troubled U.S. economy. If it isn’t high unemployment, it's the sluggish GDP or a decline in manufacturing or something else. But, there is also frequent mention in the media about the positive trends in the car business. Car and light truck sales are up, the manufacturers are turning in hefty – sometimes record – profits and even adding jobs to keep up with strong demand. There seems to be a disconnect here. How could the car business be doing so well while the...Read More »
The Venetian Resort in Las Vegas served as host to the 3AF (Asian American Advertising Federation) The 2012 Annual Asian Marketing Summit on May 16-17. The goal of the annual summit was to share marketing best practices and celebrate the leaders in Asian marketing.
With Asian Americans representing one out of every 20 new vehicles purchased in the U.S., it's easy to see why automotive market leaders including Toyota, Honda and Nissan were well represented at the conference.
Facebook has a big day today. I imagine many employees will thoroughly enjoy their happy hour after they leave their offices in Menlo Park and other locations. Mark Zuckerberg...he's going to certainly relish his ringing of the NASDAQ bell in New York. Third largest IPO many analysts say. Crazy.
Auto folks - you're watching, right? Of course you are. New media has been emerging and in the eyes of the business community, and consumer sector, Facebook appears to have something to offer. Debate...Read More »
Digital video is, to put it mildly, a very hot topic in the online and mobile advertising industry. Recently, moves by digital video companies have placed them in direct competition with television. Let me explain. Companies like Hulu and Netflix have created a model to view content previously reserved for larger screens, be they television or theater. YouTube, the largest video viewing service, recently broke their service into channels with original content. Two different models, both focused...Read More »
Everyone wants to figure out what effect the digital landscape is going to have on the mammoth $70B television advertising spend that occurs yearly. Already, we've seen display advertising video ad nets, like Videology, TubeMogul and Adap.TV begin to buy remnant inventory through the Real-Time Bidding (RTB) process, out of exchanges and Demand Side Platforms (DSPs). While each of their business models is different, this is a drop in the bucket compared to the total television/video inventory...Read More »
Last month, I had the opportunity to speak at the Digital Market Strategies Conference, an event hosted by First Class Educators. If you are focused on the retail side of the automotive industry and haven’t attended an event hosted by First Class Educators, I highly recommend it. The staff, venue and speakers are top notch.
I co-presented during the afternoon keynote address with Matt Murray from Dealer.com. Our session focused on the impact of social media on initial vehicle purchase and...Read More »
Last week, I attended Online Marketing and Media Association's (OMMA) two-day Metrics &Research and Data events. The conversations around data and metrics were extremely high level, which is counter-thetical to the typical rhetoric at big conferences. Often, speakers and panels dance the platitude shuffle and never say anything really controversial. This particular set of conferences was completely different.
The first day consisted of the Metrics and Research portion of OMMA's content. Among...Read More »
It seems to be paying off for Acura, with this ad boasting guest spots from Jerry Seinfeld and and Jay Leno competing to be...Read More »
There were NO businesses allowed, from the inception. A few months and about 20 million personal page signups later, Google opened up Google+ to businesses, and the digital marketing world couldn't be more abuzz with...Read More »
With the growing reliance on audience data for online advertising, many questions are...Read More »
The concept of "best available screen" is changing the nature...Read More »
Three redesigned midsize family cars are either being launched now or will be in...Read More »
One thing that struck me based on the comments was a perception about who was looking into Steve Jobs car. Just to clarify, Polk did not run any type of look-up about Mr. Jobs or his car from our data sources. The story I told is based...Read More »
But for now, I'd like to share something about Steve Jobs that you might not know. It's about his car. Since automotive marketing is what we do here at Polk, I thought it was a relevant...Read More »
- Technology is...