Dealers

I attended RVDA last week (Oct 5-9) in Las Vegas. The R. L. Polk & Co seminar which took place on Tuesday, October 5th, titled, "Reach Your Best RV Prospects" had a great turnout. Approximately 45-50 dealers showed up, which is up from last year significantly. We had good traffic at the booth as well, lots of leads to follow up with. Dealers are trying to find smart, effective ways to use what marketing dollars they have. The hot topic this year is any type of Internet marketing to generate traffic, boost web presence and ultimately increase sales. This included discussions on custom web events, social media sites, posting inventory on public sites and email marketing. The RV market appears to be preparing for the rebound!

Posted by Jody Doublestein, Account Manager, Business & Insurance, Polk (10.15.09)