Consider the following:
- Toyotas account for two-thirds of all hybrids on the road - car or light truck
- Toyota Corporation hybrids (Toyota or Lexus make) comprise 73% of all hybrids on the road
- By itself, Prius makes up more than half (52%) of all hybrids on U.S. highways
- By itself, Prius comprises 91% of all hybrid-only models on the road (including Volt, CR-Z, FCX, Insight, CT200h, HS and Prius)
Looking ahead, all automotive forecasts say the industry will move towards smaller and more fuel-efficient vehicles, which should work in favor of Toyota because of its established image as a fuel-efficient make. And, with its strong customer loyalty numbers, Toyota will be seeing many more returning hybrid drivers than its competitors.
Posted by Tom Libby, PolkInsight Advisor, Polk (10.14.2011)