If you're a local business and/or have rarely advertised online because of the complexity and time involved, then "man have I got the solution for you." Just a couple of days ago, our good friends at Google launched a new service that is very helpful to new digital marketing practitioners looking to target local prospects. Google Adwords now has a service called Express. It's a quick and easy process for getting a locally targeted ad placed online with relative ease. But wait, there's more! They even made a cool video that walks you through this simple process. Check it out!
Since local advertising is all about relevancy spend optimization, Google is (once again) changing the game in online advertising. This solution would work really well for retail aftersales and aftermarket organizations, dealers and anyone looking to get into mobile advertising. Good luck, and happy local advertising development!
Posted by Therran Oliphant, Product Strategist, Polk (07.28.2011)
Since local advertising is all about relevancy spend optimization, Google is (once again) changing the game in online advertising. This solution would work really well for retail aftersales and aftermarket organizations, dealers and anyone looking to get into mobile advertising. Good luck, and happy local advertising development!
Posted by Therran Oliphant, Product Strategist, Polk (07.28.2011)
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