The one trend that has me especially excited is the one regarding the connected car. Now that we've finally had the year of mobile (and mobile advertising is starting take off) we can move on to other things. Thank you Technology Gods! If you don't have the time to check out the site, here are the Top 5 trends, as expressed by Mashable. I completely agree and would have come up with a similar list, so why change it?
- Social Curation and Mobile will Drive Growth for Media Organizations - This basically means that mobile and social will converge for publishers to utilize new and variant distribution channels to curate readership and recommendations. This will have a real effect on advertising on those channels as well.
- The Impact of the Second Screen on Television - The year of mobile is effecting the living room, because users of iPads and Smartphones often use them while watching TV to get additional content, search products and multitask.
- An Explosion of Content for Connected TV's - Some see connected television as a flop, since it has taken a while to get off the ground. Nothing could be further from the truth and soon connected televisions will develop a similar ad ecosystem as display advertising online. Don't believe me? Ask Toyota about the sponsorship they're chartering with YuMe and partner LG to do just that.
- Connectivity in the Car Makes Autos the Next Great Platform - Everything will be powered by the internet in the future - televisions, refrigerators, and yes...cars. Right now, the only way to get this great connectivity is through your Smartphone as my colleague Margaret Zewatsky and I recently discussed. However, that can't last and soon I suspect automakers will have internet ready apps in-car. Come on guys, get designing! For an example of what's available today or in the immediate future, check out what Mini's releasing soon.
- Mobile Commerce Brings it All Together - In the most recent past, mobile transactions have grown to number in the billions. Anything customers pay for in-store or dealership today should be taken mobile for ease of interaction and incremental profit.
Does anyone else have predictions about the state of the digital marketing industry's effect on the car business?
Posted by Therran Oliphant, Product Strategist, Polk (12.09.2011)