Before we go any further, I have to say this made me LOL (Laugh out Loud for you tech squares) with an embarrassing level of computer nerd in my throat. I don't care, though. It's awesome. LUMA Partners and the keeper of the ad ecosystem scroll, Terence Kawaja, have done it again. AdTechopoly is supposedly the brainchild of a Twitter conversation between Kawaja (@tkawaja) and Brian Morrissey of DIGIDAY (@bmorrissey).
Anything that helps 'ad' a little humor, if no additional insight, into the eye chart that is the "Display Advertising Technology Landscape" document published by the aforementioned is welcomed. With the landscape changing via M&A, failure and new entrants arriving, it's nice to take a humorous look at some of the steady companies that make this system churn.
Source: SlideShare
Do you see any of the organizations you work with, noted here? I see some friends, coopetitors, frienemies and competitors on here. I have to say, my favorite "property" is the "WSJ.com, Get Featured in 'What they Know' Series" property. I can't help it, I'm a data guy and that struck a bit of a nerve.
Do you think any of the major companies were omitted, and what other properties caught your eye? Check out the actual presentation of AdTechopoly on Terence Kawaja's SlideShare.
Posted by Therran Oliphant, Product Strategist, Polk (08.26.2011)
Anything that helps 'ad' a little humor, if no additional insight, into the eye chart that is the "Display Advertising Technology Landscape" document published by the aforementioned is welcomed. With the landscape changing via M&A, failure and new entrants arriving, it's nice to take a humorous look at some of the steady companies that make this system churn.
Source: SlideShare
Do you see any of the organizations you work with, noted here? I see some friends, coopetitors, frienemies and competitors on here. I have to say, my favorite "property" is the "WSJ.com, Get Featured in 'What they Know' Series" property. I can't help it, I'm a data guy and that struck a bit of a nerve.
Do you think any of the major companies were omitted, and what other properties caught your eye? Check out the actual presentation of AdTechopoly on Terence Kawaja's SlideShare.
Posted by Therran Oliphant, Product Strategist, Polk (08.26.2011)
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