About the Author: Therran Oliphant

 

Hello, I'm Therran Oliphant, an Account Representative in the Commercial Vehicle Group at Polk. Using Polk's registration data to develop solutions for my customers puts me in touch with all sectors of the commercial vehicle market. From heavy and medium duty trucks; light duty commercial vehicles; motor coaches to trailers - my daily interactions place me in a uniquely objective position to monitor market trends, industry growth segments, and the effects changes in marketing laws and technological advancement may have on the industry.

I intend to foster lively discussion on the myriad issues that can affect commercial vehicle markets. I may be commenting on topics as serious as the debate between Selective Catalytic Reduction (SCR) and Exhaust Gas Recirculation (EGR) engine solutions, or as irreverent as the importance of mud-flap marketing.  Feel free to join the conversation. I encourage comments and the expertise of others to help drive this forum.

Comments for About the Author: Therran Oliphant

Tuesday, December 15, 2009 by Russ van der Werf:
Therran - I'm looking for aftersales data on the light commercial vehicle market. Specifically, I'd like to know what the service retention rates are for different manufacturers, and what some of the critical retention factors are specific to the LCV market. Do you have any data you can share?
Tuesday, December 15, 2009 by Therran Oliphant:
Hello Russell, Thanks for asking about this particular data. We can certainly complete analysis of multiple data sets. What you're looking for, will require a custom solution. To see more about our analysis capabilities, please check out http://usa.polk.com/Industries/CommVehicle/Analyze/MarketAnalysis/ I will also contact you. I look forward to speaking more in depth about this issue!

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