Digital video is, to put it mildly, a very hot topic in the online and mobile advertising industry. Recently, moves by digital video companies have placed them in direct competition with television. Let me explain. Companies like Hulu and Netflix have created a model to view content previously reserved for larger screens, be they television or theater. YouTube, the largest video viewing service, recently broke their service into channels with original content. Two different models, both focused...
Read More »Everyone wants to figure out what effect the digital landscape is going to have on the mammoth $70B television advertising spend that occurs yearly. Already, we've seen display advertising video ad nets, like Videology, TubeMogul and Adap.TV begin to buy remnant inventory through the Real-Time Bidding (RTB) process, out of exchanges and Demand Side Platforms (DSPs). While each of their business models is different, this is a drop in the bucket compared to the total television/video inventory...
Read More »Everyone's favorite social network, Facebook, is looking to diversify revenue streams. As Facebook has been more recently known to do, they're trying to be prudent around their strategy by assessing the amount of ads they can serve and limit user dissonance. It's a difficult balance because Facebook has never served mobile ads, until recently. Also, according to the Vancouver Sun, customers aren't particularly keen to mobile advertising messages on their social networks. Serving ads into this...
Read More »Last week, I attended Online Marketing and Media Association's (OMMA) two-day Metrics &Research and Data events. The conversations around data and metrics were extremely high level, which is counter-thetical to the typical rhetoric at big conferences. Often, speakers and panels dance the platitude shuffle and never say anything really controversial. This particular set of conferences was completely different.
The first day consisted of the Metrics and Research portion of OMMA's content. Among...
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According to my friends at Auto Week (@AutoweekUSA on Twitter), Honda
is working with Google, the City of Torrance, CA and Stanford
University to conduct tests on a fleet of Honda Fit EVs. In what is
being dubbed the "Honda Electric Vehicle Demonstration Program," it
sounds as if the goal is to conduct research to understand the
challenges and opportunities associated with advancing the Electric
Vehicle market. (Image source: Auto Week.)
In a recent blog post The Road is a Vehicle Charger, I...
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Have you
heard of the next new social media phenomenon, Pinterest? No? Well
that's why I'm here, to keep you updated on the latest, greatest
and potentially profitable ideas in social media. Pinterest is a two-year old social
media site, still in beta, that allows users to find things
(pictures, videos, infographics, etc) on the web that they like and
pin them to their own page, which contains boards that they can
name. Usually these boards center around hobbies or aspirational
items. Pinterest...
One could hardly argue that oil has provided America, and the
world, an increased quality of life for roughly a century. In the
same breath, that statement can be turned around in admittance that
obtaining and controlling this finite resource has caused an issue
or two between the covetous nations. Administrations and
environmental activists alike have accusatorily pointed toward
major consumers of the substance as profiteers, when attempting to
make a point for political or social reasons....Read More »
The Super Bowl always garners gaudy numbers for their ad campaigns.
Now, we're getting prequel ad hype by some automotive brands,
intending to move customers' attention from digital video to the
large screen with teasers and themed commercials. They're utilizing
their own properties and YouTube to increase "watches" and
subsequent anticipation of their ad campaigns.
It seems to be paying off for Acura, with this ad boasting guest spots from Jerry Seinfeld and and Jay Leno competing to be...Read More »
It seems to be paying off for Acura, with this ad boasting guest spots from Jerry Seinfeld and and Jay Leno competing to be...Read More »
There is no denying the fact that the internet has changed the
shopping process for consumers as they're influenced by online
search, display advertising, social media and online reviews to
more easily make buying decisions about the brands, companies and
products they want to purchase. This has always been the case in
the automotive world; people often went to the library to pick up
an issue of Consumer Reports to check out what kind of car
they should buy before schlepping to multiple...Read More »
For online display advertising of all types, 2011 was a banner (no
pun intended) year. This segment (which includes rich media, banner
ads, online video and sponsorship) was expected to grow to 37% of
the market, according to the Internet Advertising Bureau's mid year
Internet
Advertising Revenue Report. Then in Q3, the industry saw a
spike of 22% overall. So, online advertising is strong. Consumers
are taking advantage of the interactive media access points that
are availed to them through...Read More »
Once again, we're coming up on the end of the year - that time
between Thanksgiving and New Year Year's Eve when everyone seems to
be making their predictions about what's going to be hot or next in
the coming year. Digital marketers are no different and one of my
favorite publications, Mashable, has released a video of
'5 Key
Digital Media and Advertising Trends for
2012.' Usually I hate to say I told you so, but if
you haven't been heeding the contents of this blog then, "I told
you so, and...Read More »
Media Post is reporting that Ford will launch the 2013 Escape -
which was lauded for its
new design at the 2011 LA Auto Show - with yet another social
media campaign. This one follows the road-trip soul of the Focus
Rally, but throws a twist on it. Dubbed 'Escape Routes,' this
campaign will feature six two-person teams that compete from
city-to-city by driving around for clues, figuring out
mental/active challenges and flexing their social media interaction
prowess. Next spring, these teams will...Read More »
new design at the 2011 LA Auto Show - with yet another social
media campaign. This one follows the road-trip soul of the Focus
Rally, but throws a twist on it. Dubbed 'Escape Routes,' this
campaign will feature six two-person teams that compete from
city-to-city by driving around for clues, figuring out
mental/active challenges and flexing their social media interaction
prowess. Next spring, these teams will...Read More »
Hopefully you've heard, if you're a marketer or manager of any
brand, that Google+ just launched business pages.
Originally, pages were sent out to beta testers who sent invites to
friends and business associates to allow the Google branded social
network to grow organically.There were NO businesses allowed, from the inception. A few months and about 20 million personal page signups later, Google opened up Google+ to businesses, and the digital marketing world couldn't be more abuzz with...Read More »
After doing a month and a half North American tour of just about
every imaginable entity within the digital advertising ecosystem,
from mobile advertisers to social media agencies and industry
conferences, I have come up with this conclusion. Every year since
2006 has been "the year of mobile," but 2012 will be the "year of
video." The idea that storytelling is the most important marketing
trait since message clarity; mixed with higher engagement and
consumer immersion; with a touch of...Read More »
About
six months ago, we at Polk decided to do a conference to tout the
virtues of multi-channel marketing in the automotive space. This
idea eventually materialized into what is now known as Polk
Automotive Connections. Day 2, the digital marketing focused
portion, was chocked full of excellent content with digital
advertisers from all channels and strata of the
industry. The day started off with Polk discussing the trends in digital marketing and automotive market size. Then, Collective Media ...Read More »
Before we go any further, I have to say this made me LOL (Laugh out
Loud for you tech squares) with an embarrassing level of computer
nerd in my throat. I don't care, though. It's awesome. LUMA
Partners and the keeper of the ad ecosystem scroll, Terence Kawaja,
have done it again. AdTechopoly is supposedly the brainchild of a
Twitter conversation between Kawaja (@tkawaja) and
Brian Morrissey of DIGIDAY (@bmorrissey).
Anything that helps 'ad' a little humor, if no additional insight, into the eye...Read More »
Anything that helps 'ad' a little humor, if no additional insight, into the eye...Read More »
Starting back in the mid-90's the popularity of internet chat rooms
was obvious, as internet users have eagerly taken to the digital
airwaves to tell the world a thing or two about their feelings. At
first, there were a bunch of (mostly) kids going in to complain or
engage in very immature conversations. Not long after that, forums
developed so internet users of a certain interest could speak with
people all over the world that shared that same interest. Along
with blogs, forums and fledgling...Read More »
Since two-thirds of smartphone and tablet owners use them while
watching TV, then "take a picture of your tv" sounds like a
reasonable request - potentially even an ingenious one. The process
of moving eyeballs across channels to engage, entrust, and
eventually encapsulate a target market in the funnel of
communication could very well be the direction that digital
marketing is headed. In fact the majority of tech users, at all
stages of life, indicate multiple screens as complimentary devices
...Read More »
If you're a local business and/or have rarely advertised online
because of the complexity and time involved, then "man have I got
the solution for you." Just a couple of days ago, our good friends
at Google launched a new service that is very helpful to new
digital marketing practitioners looking to target local
prospects. Google
Adwords now has a service called Express. It's a quick and easy
process for getting a locally targeted ad placed online with
relative ease. But wait, there's more! They...Read More »
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