Friday, February 17, 2012 by
When was the last time you participated in an event that really
made you think about a significant achievement? Not just obtaining
a goal, more like transforming your organization's position in its
playing field. Not just moving toward greater market share, but
keeping your customers loyal once you've introduced them to your
brand. Significant achievement is out there. I recognized it as I
was fortunate enough to spend a few days at the Subaru of America
National Training Conference in...
Wednesday, June 15, 2011 by
On a recent vacation, I was pleasantly surprised to see that one
hotel has specifically designated parking places for hybrid only
vehicles. Have you seen these parking spots? Here is an example of
a brand reaching beyond the vertical and entering into their
customers’ everyday driving experience.The idea of premium parking
locations as a premium perk to customers that align with certain
characteristics is not new. Retailers have been capitalizing on
this concept for years. For example, pull...
Monday, January 31, 2011 by
Identifying with a brand and adopting it is critical for loyal
behavior. Moreover, a customer that feels rewarded for their
loyalty is more likely to continue patronizing that business.So
what are car companies doing to reward their loyal customers? What
are they doing beyond interactive websites listing brand news,
upcoming events and products? How are they building relationships
outside of the dealership? Reaching beyond the service experience
and entering into their customers’ everyday...Read...
Wednesday, January 26, 2011 by
On January 11, 2011 at the World Auto Congress, Polk honored those
manufacturers with the highest loyalty for Model Year 2010. For
more information about the winners of these loyalty awards, please
I had the distinct pleasure of sitting
with gentlemen who received half of the model to model loyalty
awards. And guess where they are from? I will give you a hint ...
you have to travel to the Garden State. Yep! New Jersey showed up
strong this year.Do you think it is easier to...
Thursday, July 15, 2010 by
Ever notice the brand of vehicles driven by your favorite
characters on prime time television? OEMs are betting that you do.
Product placement, or embedded marketing, is a veiled form of
advertising. Branded goods or services are placed in a context,
such as movies, television shows, or news programs. Automobile
companies are working the product placement angle more than ever
before. Vehicles associated with a television series is not a
new concept. Who can forget the GMC van used by...