About the Author

 

Hi, I'm Pat Reininger, Vice President of Sales & Client Services for R. L. Polk & Co. In this role, I'm responsible for managing the customer development and sale of products and services in Polk's Pacific Region. I feel that I bring a unique perspective to my role at Polk, having previously spent 14 years at Chrysler Canada, Inc. and four years in retail automotive sales.

I joined Polk in 2006, serving as European CRM Director based in Essen, Germany. In this role, I was responsible for the commercial development of PolkConnect, an integrated CRM solution that spans the entire vehicle ownership lifecycle. It’s very gratifying to see that PolkConnect is now utilized in 12 countries and seven languages and represents the first global product of its kind.

I'm excited to be able to share my thoughts on building and implementing profitable customer retention strategies. I welcome your comments, and look forward to starting a conversation on the subject.

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