Located in our Toronto office, Muhammad is a Business Analyst/Project Manager who works with both development and production teams to analyze business processes and customers’ needs, and transform them into technical solutions. He is a Computer Science Graduate from the University of Karachi with an MBA in Finance from the New York Institute of Technology. Muhammad appreciates that Polk's business is based on raw data and there are numerous opportunities to develop different solutions. He is always trying to find the most efficient/optimized way to do things.
When he's not working at Polk, Muhammad enjoys reading, swimming, playing golf and developing social media apps. He has a six-year old daughter who keeps him very busy. He also enjoys traveling and discovering new places, especially historical landmarks. He is currently adjusting to a major weather change after working for 10 years in the United Arab Emirates (UAE). It may take Muhammad awhile to adjust to Canada's cold weather. In the UAE, the temperatures got as hot as 48° C (118° F).
Social Media is the place to be for any business these days. It provides a direct engagement channel with the consumer that was never possible. Companies are trying hard to attract more and more people to 'Like' their pages. On the other hand, it has also empowered the consumer to have a direct say and play a vital role in shaping the future of a company and their products.
A recent Ipsos report states that 60% of all Canadians are online and half of Canadians are registered on social networks....Read More »