The IHS Automotive Blog | Driven by Polk

Automobile Sales and Presidential Politics – Is There a Relationship?

As the U.S. presidential campaigns gear up for their final drive toward election day, I thought it would be interesting to take a look at automobile sales by state to see if the growth rate within swing states might give an indication of the potential outcome of the presidential race. The analysis itself is very straightforward — I compared current year-to-date personal automobile sales by state with sales from the same period a year ago and looked at the rate of change. States were sorted...
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What Drives Loyalty Among Luxury Vehicle Buyers?

One of the byproducts of the recent collapse of the automotive industry has been a renewed and some might say "zealous" focus on keeping customers loyal to the brand. There is nothing like a near-death experience that some car manufacturers experienced to shake up any complacency and force a reordering of priorities. And what has risen to the top of the list for almost all OEMs is the question of, "How do we do a better job of keeping our customers loyal – and what causes customers to be...
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Are Gas Prices Having an Impact on Vehicle Choices?

With the recent upturn in gas prices, I thought I would look to see if there has been a noticeable impact on the kinds of vehicles that people are buying. Gas prices have been flirting with the highs seen in 2008, but it has been a more gradual increase this time around. Nonetheless, I was curious to see if the elevated gas prices were starting to impact vehicle choices. The truth is that with the registration data through January 2012, there is not a clear correlation between gas prices and... R...
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Polk to Discuss How Polk Lead Scoring Makes Dealer Incentives More Intelligent and Effective

Polk and HookLogic have joined their respective areas of expertise to create an innovative and effective way of targeting incentives to the best automotive prospects. HookLogic has developed a turn-key solution for offering customers a printable coupon that can be redeemed at the dealership for a $25 incentive card. Polk and HookLogic worked together on a test program with a major dealer group and saw that the program doubled the rate of leads clicking and opening the email and printing the... Re...
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Mid-Year Pulse on the Automotive Industry

Polk just released the June registrations, so this is a good time to take a look at how the industry is doing for the first half of the year compared to the similar period last year.Top level, it is good news for the industry. Total registrations are up 12.6% and retail registrations are up 17.3% – it's nice to see stronger growth in retail registrations. That means real people are buying more cars. However, June was before the now infamous debt debate and the growing malaise about the...
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Can the Domestic OEMs Maintain the Momentum?

After seeing the domestic share of the retail light vehicle market continue to lose ground to Asian brands over the past five years, we are beginning to see an uptick in 2011. The bankruptcies of GM and Chrysler coupled with the collapse of the automotive market exacerbated the decline for the domestic OEMs in 2009 and 2010. Ford was the only domestic to buck the trend and increase its share in 2009 and 2010, but not enough to offset the loss in share of GM and Chrysler. Overall domestic...
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What has Happened to the Convertible Market?

I used to work for a company that produced convertibles for the OEMs (ASC Incorporated) and wondered what has happened to the convertible market recently, particularly since the general collapse of the automobile market in 2009. Not surprisingly, convertibles were particularly hard hit during the automotive downturn. Convertible volumes traditionally have hovered between 1.8% to 2.0% of the market depending on the number of convertible entries available, overall automotive market health and...
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Hybrids are on a Growth Track – Again

When the automotive industry took a plunge in 2008/2009, the hybrid market followed suit and took a plunge with it. Looking at calendar year-to-date registrations (January to March) we see that both the overall market and the hybrid market fell by about 37% from 2008 to 2009 in the first quarter. Hybrids had been steadily increasing as new models of hybrids became available and gas prices were rising up until the crash of late 2008.As gas prices fell and people tightened their pocketbooks,...Read...
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Access Polk's Loyalty Database with our New Online Tool!

For all those who have dreamt of having the chance to mine Polk's extensive loyalty database themselves – your day has arrived! Polk has launched its Loyalty Analytics Tool which gives access to Polk's comprehensive loyalty database containing all light vehicle transactions for all U.S. households over the past 10 years.    The Loyalty Analytics Tool is flexible and detailed in its analytic capabilities. Users can query the system in a wide variety of ways to drill down to relevant answers to...
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Will Americans Ever Actually Like Small Cars?

Given the current rising gas prices it does not take a forecasting wizard to predict that small car purchases will increase in the U.S. We have seen this trend many times in the past -- gas prices increase, small car sales spike. However, we also see that within days of gas prices beginning to fall, so do small car sales and Americans flock back to large cars, SUVs and trucks.Can we get past the point of Americans buying small cars only to save a few bucks at the pump – but actually because...
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