Wednesday, August 29, 2012 by
As the U.S. presidential campaigns gear up for their final drive
toward election day, I thought it would be interesting to take a
look at automobile sales by state to see if the growth rate within
swing states might give an indication of the potential outcome of
the presidential race. The analysis itself is very straightforward
— I compared current year-to-date personal automobile sales by
state with sales from the same period a year ago and looked at the
rate of change. States were sorted...
Wednesday, April 4, 2012 by
One of the byproducts of the recent collapse of the automotive
industry has been a renewed and some might say "zealous" focus on
keeping customers loyal to the brand. There is nothing like a
near-death experience that some car manufacturers experienced to
shake up any complacency and force a reordering of priorities. And
what has risen to the top of the list for almost all OEMs is the
question of, "How do we do a better job of keeping our customers
loyal – and what causes customers to be...
Wednesday, March 28, 2012 by
With the recent upturn in gas prices, I thought I would look to see
if there has been a noticeable impact on the kinds of vehicles that
people are buying. Gas prices have been flirting with the highs
seen in 2008, but it has been a more gradual increase this time
around. Nonetheless, I was curious to see if the elevated gas
prices were starting to impact vehicle choices. The truth is that
with the registration data through January 2012, there is not
a clear correlation between gas prices and... R...
Friday, March 9, 2012 by
Polk and HookLogic have joined their respective areas of expertise
to create an innovative and effective way of targeting incentives
to the best automotive prospects. HookLogic has developed a
turn-key solution for offering customers a printable coupon that
can be redeemed at the dealership for a $25 incentive card. Polk
and HookLogic worked together on a test program with a major dealer
group and saw that the program doubled the rate of leads clicking
and opening the email and printing the... Re...
Friday, August 19, 2011 by
Polk just released the June registrations, so this is a good time
to take a look at how the industry is doing for the first half of
the year compared to the similar period last year.Top level, it is
good news for the industry. Total registrations are up 12.6% and
retail registrations are up 17.3% – it's nice to see stronger
growth in retail registrations. That means real people are buying
more cars. However, June was before the now infamous debt debate
and the growing malaise about the...
Thursday, July 21, 2011 by
After seeing the domestic share of the retail light vehicle market
continue to lose ground to Asian brands over the past five years,
we are beginning to see an uptick in 2011. The bankruptcies of GM
and Chrysler coupled with the collapse of the automotive market
exacerbated the decline for the domestic OEMs in 2009 and 2010.
Ford was the only domestic to buck the trend and increase its share
in 2009 and 2010, but not enough to offset the loss in share of GM
and Chrysler. Overall domestic...
Tuesday, July 19, 2011 by
I used to work for a company that produced convertibles for the
OEMs (ASC Incorporated) and wondered what has happened to the
convertible market recently, particularly since the general
collapse of the automobile market in 2009. Not surprisingly,
convertibles were particularly hard hit during the automotive
downturn. Convertible volumes traditionally have hovered between
1.8% to 2.0% of the market depending on the number of convertible
entries available, overall automotive market health and...
Tuesday, May 31, 2011 by
When the automotive industry took a plunge in 2008/2009, the hybrid
market followed suit and took a plunge with it. Looking at calendar
year-to-date registrations (January to March) we see that both the
overall market and the hybrid market fell by about 37% from 2008 to
2009 in the first quarter. Hybrids had been steadily increasing as
new models of hybrids became available and gas prices were rising
up until the crash of late 2008.As gas prices fell and people
tightened their pocketbooks,...Read...
Tuesday, May 10, 2011 by
For all those who have dreamt of having the chance to mine Polk's
extensive loyalty database themselves – your day has arrived! Polk
has launched its Loyalty Analytics Tool which gives access to
Polk's comprehensive loyalty database containing all light vehicle
transactions for all U.S. households over the past 10 years.
The Loyalty Analytics Tool is flexible and detailed in its
analytic capabilities. Users can query the system in a wide
variety of ways to drill down to relevant answers to...
Thursday, April 28, 2011 by
Given the current rising gas prices it does not take a forecasting
wizard to predict that small car purchases will increase in the
U.S. We have seen this trend many times in the past -- gas prices
increase, small car sales spike. However, we also see that within
days of gas prices beginning to fall, so do small car sales and
Americans flock back to large cars, SUVs and trucks.Can we get past
the point of Americans buying small cars only to save a few bucks
at the pump – but actually because...