Below are links to some of Margaret's additional blog entries:
The video can't hurt considering electric vehicles represent less than 1% of retail registration. But with about 7,000 Nissan LEAFs and a little more than 5,000 Chevy Volts registered through November of 2011, I think they are off to a good start...Read More »
I'm glad the automaker is still investing in the segment even though the minivan segment only represented 3.3% of CYTD November 2012 vehicle registrations and sales...Read More »
U.S. Light Vehicle October YTD Vehicle Registrations
Of the most watched ads, the Kia Soul was definitely the...Read More »
I think telematics and connectivity in vehicles hold an enormous potential to bring added safety and attention to driving. Examples of telematics programs focusing on safety...Read More »
Of all the blogs I have written about the BRIC nations, I
realized I have never written about the opportunity in the
Brazilian automotive market. I must have been blinded by the crazy
growth numbers of China and future market potenial of India.
Brazil has been a consistent Top 10 market for more than
a decade and will continue to be through 2020, according to
Polk's global automotive forecast.
Brazil's automotive market accounted for 2.68 million vehicles in 2010 and is expected to grow by 48%...
But so many questions are going through my mind about electric vehicles.
- Will an electric vehicle have the durability needed to withstand 20,000 or more miles a year?
- How many years can you realistically get out of the battery or the...
Radio - Last week we had Pandora on and we went from state to state without a break in our music. In the 80s, you had to take a hand off the wheel and turn the dial on the car...Read More »
I came across this image, which lays out some statistics on distracted driving that I thought was really telling and even scary. Most (if not all) people reading this blog have been guilty of taking our eyes and hands off the road to get one more thing out of our smartphones. This image was timely for me because I recently attended the Detroit Telematics Update where driver distraction was front and center next to discussions on the car being the ultimate mobile device. It gets me thinking. Are...Read More »
But I came across this column about a family who jokingly decided...Read More »
Vehicle density is a key indicator to show the maturity of an
automotive market. In the glory days of the U.S. auto market (back
in 2001), the U.S. had 453 vehicles per 1,000 people, but today the
U.S. market is at 419 and is forecasted to be around 414 by 2015.
The growth has shifted to the emerging markets and the numbers are
Russia leads the emerging BRIC countries with 235 vehicles per 1,000 people in 2010 and is forecasted for 293 vehicles per 1,000 people by 2015. Russia's...
With such a large commitment within the next 2 years, I think the OEMs will be modifying their electric vehicle market roll-out strategies and adding Chicago to the list of sooner rather...Read More »
Indian auto market has been one of my favorites to watch during the
past few years even though many times India was overshadowed by
China. But now that China is ending their vehicle scrappage
and incentive programs as well as limiting registrations in
Beijing to try and manage traffic and parking congestion,
India's growth prospects for 2011 are getting more attention.
In the first 11 months of 2010, India sold over 2.1 million passenger vehicles. A quick view of India's domestic passenger...
I am currently attending the 10th Annual Telematics Detroit 2010. I left the first day with three main points: keep it simple, location services are key and telematics are not just for the luxury market.
- Keep it simple. There's an app for everything these days available on mobile devices, but this isn't the best strategy for apps appropriate for moving vehicles. Customer retention and conquest sales will depend on an OEM's ability to balance the consumers' increasing desire to incorporate...
Social media, as one component of a digital marketing strategy, can bring mass exposure to a brand with engaged followers interested in your subject matter. Employees can get closer...Read More »
Mass produced hybrids have come a long way since 2001 when the
Prius was first launched in Japan. In 2009, 35 different hybrid
models were offered accounting for just over 1 percent of the
global market share. One percent (1.28% to be exact) may not seem
like a big deal, but the emergence of hybrids is more than a
vehicle purchase. It's a culture change. Hybrid sales are a direct
results of multiple forces within a market coming together to drive
a change in automotive purchase behavior.
Global hybrid sales trends have continued to increase despite the declining global light vehicle market. Some of the fastest growing light vehicle markets in the world are BRIC nations with China, India and Brazil experiencing light vehicle growth in 2009.
Despite the overall automotive growth in these emerging markets, hybrids have declined. And not just declined, but not sold. In China from January - October of 2009, only 303 vehicles out of nearly 9.7 million sold, were hybrids. For this same...Read More »