The Venetian Resort in Las Vegas served as host to the 3AF (Asian American Advertising Federation) The 2012 Annual Asian Marketing Summit on May 16-17. The goal of the annual summit was to share marketing best practices and celebrate the leaders in Asian marketing.
With Asian Americans representing one out of every 20 new vehicles purchased in the U.S., it's easy to see why automotive market leaders including Toyota, Honda and Nissan were well represented at the conference.
- Nissan-Admerasia received the 2012 Gold Award for Creative Excellence (accepting the award was Tommy Ng, General Manager of Admerasia)
- Jessica Geremia, National Strategic Planning and Advertising, Toyota Motor Sales (featured speaker and last year's 3AF Marketer of the year)
- Shelley Yamane, President - Muse Agency (Honda Agency Partner)
- Arthur Yuen, Associate Media Director, InterTrend Communications (Toyota Agency Partner)
The conference, which included an "Asian Market Boot Camp" on May 15, was not all about automotive since it included topics covering all lines of Asian marketing including acculturation, digital marketing, Asian mommy bloggers, Coca Cola's Asian marketing strategy, the "Linsanity" impact on the Asian American sports fan, the impact Asian Americans will have on the upcoming U.S. Presidential election, the growing Canadian Asian market, the Asian consumer role in hospitality, gaming and travel industries, and of course, my beloved automotive.
I was privileged to be the final speaker of the conference. I provided an automotive industry summary to the attendees based on Polk's industry leading Asian data. View my Asian Market PowerPoint presentation.
I truly enjoyed the summit. Although invited to share information with the attendees, I walked away feeling like I learned so much more than I shared. I want to thank my friend, Alice Lee, VP Research and Development LA18/KSCI-TV and 3AF officer for the invitation to participate. My challenge to the auto industry is for more OEMs and auto-related agencies to attend this conference next year. These are my comments about the 2012 3AF Conference. I would love to hear from you about this event or similar multicultural events.
Pictured left to right: Marc Bland, Alice Lee, Sharmila Fowler, Shelley Yamane, Dee Baker Amos
Posted by Marc Bland, Head of Diversity & Inclusion, Polk (06.05.2012)