Blog Posts by Marc Bland

Asian Automotive Advertising Excellence Celebrated at 3AF Marketing Summit

The Venetian Resort in Las Vegas served as host to the 3AF (Asian American Advertising Federation) The 2012 Annual Asian Marketing Summit on May 16-17. The goal of the annual summit was to share marketing best practices and celebrate the leaders in Asian marketing. With Asian Americans representing one out of every 20 new vehicles purchased in the U.S., it's easy to see why automotive market leaders including Toyota, Honda and Nissan were well represented at the conference.
  • Nissan-Admerasia...
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New York International Auto Show Hosts First Annual NAMAD Diversity Luncheon

This month, the Jacob Javits Center in New York is the focal point for the automotive industry as it hosts the 2012 New York International Auto Show from April 4 to April 15. Each year, automotive executives, dealers, suppliers, media, automotive consumers and simply the curious descend upon New York to check out the new cars, trucks, crossovers, hybrids, electrics and futuristic concepts. On April 4, part of the Jacob Javits Center served as a launching pad for the first Annual NAMAD (North... R...
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Support of Community and Youth Today Ensures the Future of the Auto Industry

On Friday, March 9, I had the pleasure of joining executives from across Michigan and a few from as far as Ohio at the quarterly Cornerstone Schools partner morning event in Detroit. Cornerstone Schools is a model "higher learning incubator" in the city of Detroit where over 500 well-dressed young ladies and men in Pre-Kindergarten through 10th grade learn the skills they need to become successful, contributing adults and possibly the next automotive engineer, designer, purchasing executive,...Re...
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DRIVEN I and II - A Spotlight on African American Acheivement in Automotive

One year ago (Wednesday, January 12, 2011) the inaugural DRIVEN project was unveiled and I'm still impressed with the resulting coffee table worthy book. I remember receiving my invitation to submit my photo and bio that described DRIVEN as "a tribute to African American achievement in the automotive industry from its inception to today with a focus on Living Legends" - at which point I stopped reading.Once I read the words "Living Legends" my mind immediately went to national automotive...
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Ethnic Loyalty Leaders Recognized at Polk Loyalty Awards

I recently joined many of my Polk colleagues and automotive industry leaders from across the globe at the Polk Automotive Loyalty Awards held on Tuesday, January 10. The dinner and awards were part of the Automotive News World Congress that took place at the Marriott Hotel in Detroit. During the evening, Polk recognized individual vehicles, brands and the overall manufacturer with the highest customer loyalty.As the Head of Diversity and Inclusion at Polk, I follow the ethnic loyalty awards...Rea...
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Polk Supports 16th Annual Urban Wheel Awards

The 2012 Auto Show Week began for me like years past with the 16th Annual Urban Wheel Awards. The Decisive Media event held at the Motor City Casino Sound Board recognizes African American, Asian and Hispanic achievers in the automotive industry. The event also serves as an annual forum for networking among ethnic automotive leaders and highlights green vehicle technology. The evening began with an event honoring Bill Perkins as the first African American Chairman of the North... Read More »
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Women-Focused Auto Sales and Service - A Growth Opportunity

While reading the Detroit News recently, I came across the following article: "Women-Focused Auto Shop a Reaction to Disdainful Mechanics." The article confirmed that at least some portion of the industry can see the growing impact women are having on the automotive industry and are not only just taking note, but are actually taking action to support this growing market. The article focuses on Mae de la Calzada, who opened LadyParts Auto Services, a full service auto shop in Redwood City, CA....R...
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Polk and OEMs Support Michigan Hispanic Community

On Friday, December 2, Polk joined over 600 attendees representing multiple OEMs, auto suppliers and other industries at the Michigan Hispanic Chamber of Commerce's (MHCC) 22nd Annual Fiesta Hispana Gala. The gala, which serves as a celebration of Hispanic contributions across all industries, was an excellent mix of networking, knowledge sharing, good food and fun.With Hispanic consumers representing over 9% of personal new vehicle registrations year-to-date through August, I was glad to...
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The Not So General - General Market: An Analysis of the Euro-American Automotive Share

As the Head of Diversity & Inclusion for Polk, my peers and I often discuss multicultural marketing, primarily focusing on the growing importance of effectively reaching the African American (AA), Asian (AS) and Hispanic (HS) ethnic groups with relevant, automotive-related messaging. In the process, the non-AA, AS & HS community is often referred to as the "General Market." After doing some research, I found the General Market to be as culturally rich and diverse as the aforementioned groups....R...
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Classic Car Enthusiast Utopia - Cuba: The Eternal Dream Cruise

Classic car nuts brace yourself. What if I told you there is a place where classic cars of all levels from "A Work In Progress" to "Bloomberg Gold" status roamed the streets every day. What if I told you these classic beauties were driven by everyday people and not just cash-rich executives or successful entrepreneurs.A friend of mine, who is a Cuban native and very successful auto dealer in the U.S., recently visited his native Cuba. As I viewed some of his photos from Cuba, I asked,...
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Miami DMA - Diverse Automotive Market Summary

To help the public gain insight into the impact diverse market customers (African American, Asian and Hispanic) are having on the U.S. light vehicle industry, this is the tenth and final installment in a series of blogs focused on the Top U.S. markets based on volume year-to-date (YTD) through June 2011.The focus of this blog is the Miami market, also known as "The Gateway to the Americas," "The Capital of Latin America" or simply "The Magic City."  The area could be referred to as "The...Read...
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Houston DMA - Diverse Automotive Market Summary

To help the public gain insight into the impact diverse market customers (African American, Asian and Hispanic) are having on the U.S. light vehicle industry, this is the ninth installment in a series of blogs focused on the Top U.S. markets based on volume year-to-date (YTD) through June 2011.The focus of this blog is the Houston market, also known as "Space City" for its ties to NASA, "Hustle Town" by the growing Hip Hop culture or simply, "H-Town." The area could also be referred to...Read...
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Boston DMA - Diverse Automotive Market Summary

To help the public gain insight into the impact diverse market customers (African American, Asian and Hispanic) are having on the U.S. light vehicle industry, this is the sixth installment in a series of blogs focused on the Top U.S. markets based on volume year-to-date (YTD) through June 2011.The focus of this blog is the Boston market, also known as "Beantown" or my personal favorite "City of Champions" which refers to Boston's recent streak of dominance in sports with the Boston Red Sox,...Rea...
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Washington DC DMA - Diverse Automotive Market Summary

To help automotive customers gain insight into the impact diverse market customers (African American, Asian and Hispanic) are having on the U.S. light vehicle industry, this is the eighth installment in a series of blogs focused on the Top 10 U.S. markets on volume year-to-date (YTD) through June 2011. The focus of this blog is the Washington DC market also known as "The Capital City," "The District" or simply "DC".The Washington DC DMA is the No. 8 market in the country based on new light...Read...
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Dallas DMA - Diverse Automotive Market Summary

To help automotive customers gain insight into the impact diverse market customers (African American, Asian and Hispanic) are having on the U.S. light vehicle industry, here is the seventh installment in a series of blogs focused on the Top 10 U.S. markets based on volume year-to-date (YTD) through June 2011.The focus of this blog is the Dallas market, also known as "D-Town" or simply "Big D." The area could also be referred to as "The Capital of Full-Size Pickups" since it is the first of...
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Chicago DMA - Diverse Automotive Market Summary

To help automotive customers gain insight into the impact diverse market customers (African American, Asian and Hispanic) are having on the U.S. light vehicle industry, this is the fifth installment in a series of blogs focused on the Top 10 U.S. markets based on volume year-to-date (YTD) through June 2011. The focus of this blog is the Chicago market, also known as "Chi-Town," or "The Windy City."Chicago is the No. 4 market in the country based on new light vehicle sales YTD. The overall...Read...
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Philadelphia DMA - Diverse Automotive Market Summary

To help automotive customers gain insight into the impact that diverse market customers (African American, Asian and Hispanic) are having on the U.S. light vehicle industry, this is the fourth installment in a series of blogs focused on the Top 10 U.S. markets based on volume year-to-date (YTD) through June 2011.The focus of this blog is the Philadelphia market, also known as, "The City of Brotherly Love," "Home of the World Famous Philly Cheesesteak" (which I personally love) or simply,...Read...
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Los Angeles DMA - Diverse Automotive Market Summary

To help automotive customers gain insight into the impact diverse market customers (African American, Asian and Hispanic) are having on the U.S. light vehicle industry, this is the third installment in a series of blogs focused on the Top 10 U.S. markets based on volume year-to-date (YTD) through June 2011. The focus of this blog is the Los Angeles market, also known as the "City of Angels" or simply put "LA."This market could also be referred to as "Home of Asian OEMs," with nine of the 12...
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New York DMA - Diverse Automotive Market Summary

To help automotive customers gain insight into the impact diverse market customers (African American, Asian, Hispanic) are having on the U.S. light vehicle industry, this is the second installment in a series of blogs focused on the Top 10 U.S. markets based on volume year-to-date (YTD) through June 2011.The focus of this blog is the New York market, also known as "The Big Apple," "The City that Never Sleeps" or simply, "NY." The area could also be referred to as "European Luxury Central"...
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Polk Supports 2011 MAAX Awards (Marketing to African Americans with Excellence)

On Monday, August 1, I was honored to be asked by Ken Smikle, President and founder of Target Market News to participate on a panel titled, "The African-American Auto Market: what we're buying." I was further honored to be joined on this panel by some of the sharpest minds in automotive marketing today, including: Don Butler (Vice President, Cadillac Marketing), Ayana Jordan (Chevrolet Diversity Advertising Manager), Tim O'Neill (National Advertising Manager Buick and GMC), Deborah Gray...Read...
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