Last week in LA, a few of us attended the 2010 Automotive News Marketing Seminar. It was essentially an extended luncheon with top CMOs from the auto industry. In the most earnest manner, each presenter showed off their brand and desired key messages in hopes of selling more metal. My favorite snippet (even though it's been out for a while): The Ford Mustang - watch an enthusiastic Mustang customer get the ride of a lifetime! Talk about building customer retention among a hardcore fan base!
Posted by Lonnie Miller, Vice President, Marketing & Industry Analysis, Polk (06.01.2010)