Do you care if your brakes on your car work really well? It's one of those basic attributues we expect when buying a vehicle. Take a look at this 2010 ad for the Mercedes-Benz E Class titled Sorry. I think it's a masterpiece in demonstrating the raw benefit of their braking technology. Automotive marketing works when it triggers emotion and humor. Nice job to the agency Jung von Matt/Neckar!
Posted by Lonnie Miller, Vice President, Marketing & Industry Analysis, Polk (02.08.2011)