Blog Posts by Caterina Ienco

Brilliant Marketing - Jeep Wrangler - Call Of Duty: MW3

On Tuesday September 13, 2011, Chrysler Canada announced that the 2012 Jeep Wrangler Call of Duty: MW3 Special Edition will be available in showrooms throughout Canada beginning in January 2012. The new limited edition Jeep Wrangler will be available in both two-door and four-door (Jeep Wrangler Unlimited) models. The vehicle will also be available in the United States, in time for the Call of Duty: MW3's November 8, 2011 release.The Special Edition 2011 Jeep Wrangler - Call of Duty: Black...Read...
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New Vehicle Purchase Experience (From a Female Perspective)

A few week ago I finally decided to take the leap and purchase myself a new vehicle. I've wanted a Jeep for as long as I can remember and finally decided to make it happen! I spent quite a bit of time online, browsing and comparing pricing, incentives, and dealers. I found a dealer that looked great, so I set myself up with an appointment.To my surprise my visit wasn't quite the 'the fun purchase experience' that I was looking for. I was being pushed around and pressured into paying well over...R...
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Does Social Media have a Significant Effect on Vehicle Sales?

I was recently wondering if social media seemed to be affecting the sales of specific vehicles. I have noticed over the last year or so, several OEMs have been taking advantage of technology, and utilizing various social media outlets to do a couple of things:
  • Bring awareness to a new/redesigned model
  • Attract new customers to their brand
One brand in specific that pops out to me is Toyota's Scion, which has been recently launched in Canada. Scion has captured the attention of what I can only...
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