Friday, March 8, 2013 by
The automotive industry achieved nearly 14.5 million new vehicle
sales in 2012, which resulted in a sales improvement of 13.4%
versus 2011. There are many contributing factors to this sales
achievement. The following all played a part in the industry
- Stabilized inventory levels from the Japanese automakers
- Several new product introductions from all OEMs
- Strengthening consumer confidence in the U.S. economy and
- Lower unemployment rates
Also in 2012, we began to witness OEMs placing...
Tuesday, March 5, 2013 by
Ford launched the C-Max hybrid vehicle in September 2012, and
dubbed it as America's most affordable hybrid utility vehicle. The
C-Max base model is offered at $25,200 and provides consumers with
estimated fuel economy of 47/47 (city/highway) MPG. By contrast the
primary competitor to the C-Max is Toyota's famous Prius which has
a starting price of $24,200 and fuel economy estimates of 51/48
MPG. With the launch of the C-Max, Ford has launched "The
" campaign which displays a...
Tuesday, February 19, 2013 by
Every calendar year in the third quarter, the automotive industry
is filled with excitement as OEM brands launch new model year
products. These launches are comprised of new variants (engine,
drive types), product refreshes/facelifts, all new product
offerings and the next generation of existing models. In the third
quarter of 2012, two Japanese automakers (Honda and Nissan)
launched the next generation of their mid-size sedan models. The
all new Honda Accord and Nissan Altima boast... Read More...
Wednesday, February 13, 2013 by
With the economy continuing to strengthen, more and more vehicle
owners are in the market and actively shopping for new cars. With
automotive sales approaching pre-recession levels, I wanted to
review the Designated Market Areas (DMAs) displaying the
highest brand loyalty. For this question, I decided to focus on
DMAs that had the highest level of owners that returned to market
and acquired a new vehicle during 2012 (through November). The
chart below shows the results with the grey bars... Read...
Tuesday, August 28, 2012 by
My clients often ask the question, "What brands are Saab owners
moving into, now that the company is bankrupt?" I decided to do a
quick study but before the findings are revealed, I'll provide some
brief background information about the brand's development in the
U.S. Saab, the Swedish vehicle company who claimed its cars were
"born from jets." In 1989, General Motors decided to take a
50% stake in the Swedish company to help propel sales in the U.S.
market. Throughout the '90s, Saab enjoyed...
Friday, March 4, 2011 by
Nearly two years have passed since General Motors announced it was
filing for bankruptcy. With the announcement, General Motors also
determined it would discontinue production of the Pontiac, Saturn,
and Hummer brands. So now what? What do owners of these brands do
when they return to the marketplace for their next vehicle purchase
or lease? How has General Motors fared in its customer
retention?Looking at full-year 2010 data: the Pontiac brand saw
57,641 customers return to market and...