In a nice move utilizing social media, Toyota is giving away a car to a nonprofit organizations each day for 100 consecutive days. Go to Toyota's Facebook page
before August 16 and cast your daily vote for one of five charities who will receive the day's donated vehicle. Read the Full Story...
Lots of winners in this goodwill-social marketing campaign. Of course, the charity that wins the daily prize is pretty happy but there are other side benefits. Many of the participating charities are gaining "likes" from a widespread audience that they may not have had access to, as well as Toyota bringing potentially new followers to their own Facebook page.
Don't you agree, this is a very creative approach to marketing with some great charities reaping the benefits?Posted by Alice Miles, Regional Director, Government Relations, Polk (07.29.2011)