Toyota Donates 100 Cars in 100 Days

Friday, July 29, 2011 by Alice Miles

In a nice move utilizing social media, Toyota is giving away a car to a nonprofit organizations each day for 100 consecutive days. Go to Toyota's Facebook page before August 16 and cast your daily vote for one of five charities who will receive the day's donated vehicle. Read the Full Story...

Lots of winners in this goodwill-social marketing campaign. Of course, the charity that wins the daily prize is pretty happy but there are other side benefits. Many of the participating charities are gaining "likes" from a widespread audience that they may not have had access to, as well as Toyota bringing potentially new followers to their own Facebook page.

Don't you agree, this is a very creative approach to marketing with some great charities reaping the benefits?

Posted by Alice Miles, Regional Director, Government Relations, Polk (07.29.2011)

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About The Author

Alice brings 35 years of automotive experience and the ability to work with people to get things done. Having worked for an OEM for 30 years, she has a great understanding of how important information is to our customers and the need for actionable decisions that are based on the data. In her job in Polk Government Relations, Alice has the opportunity to work with various State government groups and visit their capitals. When she's not at Polk, you'll find Alice working out in a most unique gym that has her flipping truck tires, swinging kettlebells and working out with something called, "Ropes Gone Wild". Alice most enjoys spending time with her family and friends. She's married with two daughters and two dogs. You might also find Alice driving around town in her new Ford Fiesta!

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