A new addition to our headquarters in Southfield, Augusto creates our South America light vehicle forecasts. With a background in journalism (he worked in the Brazilian press for 12 years) and a master's degree in consumer behavior, in addition to an MBA, Augusto is a great fit at Polk. Add to that his passion for cars and you have the perfect forecaster (not to mention blogger!) Augusto uses his eye for detail – double and triple checking his forecasted volumes and ensuring our data is the best available in order to help bring market success to our clients. He likes to get his work done on time and get it done right! As part of his forecasts, Augusto also writes reports about Brazil and tries to make the clients understand the reality down there. The government keeps changing the rules and that can be very complex for a foreigner.
What he enjoys most about Polk is how welcoming his fellow employees have been. Having relocated to Michigan for this job, without friends or family in the area, this was very important to him. Augusto first came to the United States in 2010 to work on his MBA in Boston. Augusto's family is located in Brazil but thanks to Skype, they remain in close touch. Although born and raised in Sao Paulo, Augusto is unusual because he doesn't care for soccer, doesn’t dance the samba and claims that the sun and his skin are not friends. If you're wondering about the origin of his first name, he was in fact born in August, but was actually named after his mother and her grandmother, "Augusta." Augusto doesn't just stand-out at Polk for his great South American forecasts, he is also easily recognizable because he is “that tall guy” standing at six feet and five inches.
When he's not working hard on his forecasts, Augusto loves to travel and is always amazed by how much he learns on his trips. So far, he has visited 27 different countries. A self-proclaimed "foodie," he also enjoys discovering new restaurants and coffee shops, where he regularly orders a cappuccino.