Top level, it is good news for the industry. Total registrations are up 12.6% and retail registrations are up 17.3% – it's nice to see stronger growth in retail registrations. That means real people are buying more cars. However, June was before the now infamous debt debate and the growing malaise about the economy....Read More »
As the social media world continues to evolve and become more
prevalent in marketing, it has become commonplace for dealerships
to try and determine how they want to participate and support their
brand using this medium.
The feedback I hear in the dealer world is, "I need to have a social media strategy." But as with any strategy, I think this statement is much too general and dealers need to take a step back and evaluate the concept of social media and really understand that it is in essence a...
What influenced my decision to help accommodate this situation is her academic...Read More »
Imagine your closing ratio if you could communicate individually via email, postal, phone, or SMS using a targeted approach or message to fit the lifecycle of the customer. This is the essence of relationship marketing – the ability to have a one-on-one conversation with current and future customers to develop a unique relationship and regularly engage them with timely, relevant messages.
If a dealer is not engaging their key customers then they are losing out on potential opportunities for...Read More »
Tying together digital targeting, messaging, lead scoring...Read More »
Imagine you have two email marketing campaigns deployed for your dealer customer. In campaign #1 the creative has excellent graphics, content and layout with a wonderful message about the product. In campaign #2 you have the same features; however, there is a hyperlink for the prospect to provide personal information to receive special new car sales or service offers as well as learn more about the product via the dealer's website.
While both campaigns have the ability to perform well wouldn’t it...Read More »
As an example, did you know that communication is 55% body language, 38% tone of voice and 7% words according to Kristina Evey, our seminar leader? Body language is especially important. Kristina spoke about the importance of...Read More »
NADA 2010 was a combination of "sizzle and steak." The show included new technologies, and beautiful vehicle models. There were brick and mortar enhancements for dealers to compete on a retail level. Aftermarket Row provided ways to ramp up fixed operations and used vehicle sales for gaining the dealership "orphaned owners."
The atmosphere was more...Read More »
And why shouldn’t we? New vehicle sales forecasts have continued to inch up to the mid and high 11 million ranges. New vehicle models have been launched with enthusiastic responses and early indications are a good start for January.
The word from dealers and dealer groups in 2010 is to...Read More »
With the market tsunamis of 2008 and 2009, dealers and OEMs who have weathered the storm are viewing their business and markets differently than the earlier "roaring 2000s."
When new vehicle sales shrink from 17 million new units to 10.5 million, the overall cost structure of the retail channel and consumer spending compresses at the same rate. Dealerships, agencies, lead providers and CRM companies must adjust their automotive marketing efforts and budgets to address the new volumes of new and...Read More »