Companies like Yelp, Foursquare, and
Gowalla have forever changed the digital
marketing landscape with their proximity check-in and geo-location
"friend spotting" services. For whatever reason, some people
like their friends (and some random strangers) to know exactly
where they've been, where they are, and possibly create charts
about where they will be in the future. Alright, maybe that last
one was going a little far but still, the digital marketing
landscape will be forever changed by what I...Read More »
I would like to throw a question out to this community – does the
automotive marketing "discipline" lack focus? Let me give you some
background for my question...
Earlier this month, I had the opportunity to attend and also speak at the Thought Leadership Summit (TLS) 2010 Automotive Customer Centricity Summit. The topics included:
Earlier this month, I had the opportunity to attend and also speak at the Thought Leadership Summit (TLS) 2010 Automotive Customer Centricity Summit. The topics included:
- The Near Term Future in the Auto Space (Thilo Koslowski, Gartner)
- Integration of CRM Data and Transactional Information (Chris Cawston, SCI)
- Hyundai Motor America...
The National Automobile Dealers Association (NADA) Convention in
Orlando, FL, is next week and customers, colleagues and industry
suppliers seem less cautious and more optimistic about the industry
trends for 2010.
And why shouldn’t we? New vehicle sales forecasts have continued to inch up to the mid and high 11 million ranges. New vehicle models have been launched with enthusiastic responses and early indications are a good start for January.
The word from dealers and dealer groups in 2010 is to...Read More »
And why shouldn’t we? New vehicle sales forecasts have continued to inch up to the mid and high 11 million ranges. New vehicle models have been launched with enthusiastic responses and early indications are a good start for January.
The word from dealers and dealer groups in 2010 is to...Read More »
Budget Prospecting: The Art and Science of Acquiring New Automotive Customers
Thursday, December 3, 2009 by
Guest Blogger
With the market tsunamis of 2008 and 2009, dealers and OEMs who have weathered the storm are viewing their business and markets differently than the earlier "roaring 2000s."
When new vehicle sales shrink from 17 million new units to 10.5 million, the overall cost structure of the retail channel and consumer spending compresses at the same rate. Dealerships, agencies, lead providers and CRM companies must adjust their automotive marketing efforts and budgets to address the new volumes of new and...
Read More »In my last blog post, I shared two critical dealership
survival strategies for today's economic slump: 1. Know your market
and 2. Obtain a fair and objective assessment of your dealership
facility. Following are two additional steps that all dealers
should take in light of the current automotive industry
challenges:
Step 3: Maintain a steady and open dialog with your OEM and understand your dealer agreement: In most countries, the only way new vehicles can be sold or have warranty service...Read More »
Step 3: Maintain a steady and open dialog with your OEM and understand your dealer agreement: In most countries, the only way new vehicles can be sold or have warranty service...Read More »
I recently had the pleasure of participating in the Automotive Customer Centricity Summit 2009, hosted by Thought Leadership Summits (TLS) in Marina del Rey, California. We heard from some of the most respected thought leaders in the industry on the topic of Customer Centricity – the evolution of automotive CRM. We witnessed how Collier Automotive Group leverages technology to improve the showroom experience. And, the aftermarket showed us how collaboration and vehicle personalization can create...
Read More »
Powered by Compendium