Automotive CRM

Where You At? Geo-Location Services Change the Conversation

Companies like Yelp, Foursquare, and Gowalla have forever changed the digital marketing landscape with their proximity check-in and geo-location "friend spotting" services. For whatever reason, some people like their friends (and some random strangers) to know exactly where they've been, where they are, and possibly create charts about where they will be in the future. Alright, maybe that last one was going a little far but still, the digital marketing landscape will be forever changed by what...
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Does the Automotive Marketing Discipline Lack Focus?

I would like to throw a question out to this community – does the automotive marketing "discipline" lack focus? Let me give you some background for my question... Earlier this month, I had the opportunity to attend and also speak at the Thought Leadership Summit (TLS) 2010 Automotive Customer Centricity Summit. The topics included:
  • The Near Term Future in the Auto Space (Thilo Koslowski, Gartner)
  • Integration of CRM Data and Transactional Information (Chris Cawston, SCI)
  • Hyundai Motor America...
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NADA 2010 - What's the Buzz?

The National Automobile Dealers Association (NADA) Convention in Orlando, FL, is next week and customers, colleagues and industry suppliers seem less cautious and more optimistic about the industry trends for 2010. And why shouldn’t we? New vehicle sales forecasts have continued to inch up to the mid and high 11 million ranges. New vehicle models have been launched with enthusiastic responses and early indications are a good start for January.The word from dealers and dealer groups in 2010 is...
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Budget Prospecting: The Art and Science of Acquiring New Automotive Customers

With the market tsunamis of 2008 and 2009, dealers and OEMs who have weathered the storm are viewing their business and markets differently than the earlier "roaring 2000s." When new vehicle sales shrink from 17 million new units to 10.5 million, the overall cost structure of the retail channel and consumer spending compresses at the same rate. Dealerships, agencies, lead providers and CRM companies must adjust their automotive marketing efforts and budgets to address the new volumes of new...
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Dealership Survival Strategies - Part 2

In my last blog post, I shared two critical dealership survival strategies for today's economic slump: 1. Know your market and 2. Obtain a fair and objective assessment of your dealership facility. Following are two additional steps that all dealers should take in light of the current automotive industry challenges: Step 3: Maintain a steady and open dialog with your OEM and understand your dealer agreement: In most countries, the only way new vehicles can be sold or have warranty service...Read...
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The Evolution of Automotive CRM

I recently had the pleasure of participating in the Automotive Customer Centricity Summit 2009, hosted by Thought Leadership Summits (TLS) in Marina del Rey, California. We heard from some of the most respected thought leaders in the industry on the topic of Customer Centricity – the evolution of automotive CRM. We witnessed how Collier Automotive Group leverages technology to improve the showroom experience. And, the aftermarket showed us how collaboration and vehicle personalization can...
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