Since January, Mexico has been able to import American and
Canadian vehicles that are Model Year (MY) 2007 or older. Up until
December, the limit was MY04 or older and in 2009, it was MY99 or
older. In 2019, any used vehicle can be imported from the U.S. and
Canada, regardless of its age. This is not a new problem: in 2006
and 2007, Mexico imported more used vehicles then it sold new
cars.
Although the imports cooled down last year, they gained strength
again earlier in 2013. There was an average...
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Facebook has a big day today. I imagine many
employees will thoroughly enjoy their happy hour after they leave
their offices in Menlo Park and other locations. Mark
Zuckerberg...he's going to certainly relish his ringing of the
NASDAQ bell in New York. Third largest IPO many analysts say.
Crazy.
Auto folks - you're watching, right? Of course you are. New
media has been emerging and in the eyes of the business community,
and consumer sector, Facebook appears to have something to offer.
Debate...
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Digital video is, to put it mildly, a very hot topic in the
online and mobile advertising industry. Recently, moves by digital
video companies have placed them in direct competition with
television. Let me explain. Companies like Hulu and Netflix have created a
model to view content previously reserved for larger screens, be
they television or theater. YouTube, the largest video viewing
service, recently broke their service into channels with original content. Two
different models, both focused...
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Everyone wants to figure out what effect the digital landscape
is going to have on the mammoth $70B television advertising spend
that occurs yearly. Already, we've seen display advertising video
ad nets, like Videology, TubeMogul and Adap.TV begin to buy remnant
inventory through the Real-Time Bidding (RTB) process, out of
exchanges and Demand Side Platforms (DSPs). While each of their
business models is different, this is a drop in the bucket compared
to the total television/video inventory...
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Everyone's favorite social network, Facebook, is looking to
diversify revenue streams. As Facebook has been more recently known
to do, they're trying to be prudent around their strategy by
assessing the amount of ads they can serve and limit user
dissonance. It's a difficult balance because Facebook has never
served mobile ads, until recently. Also, according to the Vancouver Sun, customers aren't particularly
keen to mobile advertising messages on their social networks.
Serving ads into this...
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After doing a month and a half North American tour of just about
every imaginable entity within the digital advertising ecosystem,
from mobile advertisers to social media agencies and industry
conferences, I have come up with this conclusion. Every year since
2006 has been "the year of mobile," but 2012 will be the "year of
video." The idea that storytelling is the most important marketing
trait since message clarity; mixed with higher engagement and
consumer immersion; with a touch of...
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Since two-thirds of smartphone and tablet owners use them while
watching TV, then "take a picture of your tv" sounds like a
reasonable request - potentially even an ingenious one. The process
of moving eyeballs across channels to engage, entrust, and
eventually encapsulate a target market in the funnel of
communication could very well be the direction that digital
marketing is headed. In fact the majority of tech users, at all
stages of life, indicate multiple screens as complimentary devices
...
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I figured it would happen sooner rather than later, so I say
'finally.' Search is converging with a larger data ecosystem to
strengthen both text and display advertising for advertisers and
digital marketers. There isn't a whole lot of detail yet, but
according to my sources, Google has code named a service "DDP" that
is using their rich Google Audience Network click data with their
Adwords data to serve targeted non-contextual site specific text
ads.
I'm assuming their running this through...
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I'm noticing that, in life, things tend to come full circle. Put
another way, the pendulum will swing back to the opposite side,
eventually. Whatever metaphor or analogy you want to use, some
behaviors or axioms make sense and no matter what external factors
temporarily change them - they always come back around. In digital
marketing circles, location is re-entering the lexicon as a
cornerstone of marketing strategy. There was a time in the early
oughts when the big buzz was about content, and...
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Whenever I put the letters A, O and L together I get an ear
tightening dial tone and unmistakable coordinated series of clicks
and pops following what sounds like a loud quick-dial of random
numbers. Guess what, AOL does other things than force us to access
the internet through their subscription service with CD's
constantly being sent to our homes. It's true they've successfully
navigated through a serious downturn to become relevant with
hyper-local acquisitions like
Patch; tech sites like
Enga...
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One of the greatest things about online advertising is its
measurability, right? Where else can a marketer get so much data to
assess campaign success? After all, there are impressions,
click-throughs, view-throughs, page views, time spent, and many
more data points from which to derive unique formulae for
determining ad effectiveness. But blessings can also be curses, and
sometimes the abundance of data points can create analysis
paralysis. How are marketers supposed to know which metrics...
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Recently, I was at MediaPost's ReVision
Conference about targeted television advertising. The day was
interesting and informative. We've come a long way from your old
cathode ray tube TV or the little TV sitting on top of the big TV
from yesteryear. I'm talking web-enabled televisions, set-top boxes
synthesizing digital data, and of course, streaming
television/video services online. With all of this new technology
it became very apparent that television viewing habits are changing
dramatically....
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A colleague sent me an article, recently, titled
'Five Ways Media Data and Analytics Are Changing' written
by
Dave Morgan, CEO of Simulmedia. Though refreshing, it was
somewhat shocking to read the CEO of a media agency being so
effusive about the affect data has on his business. He offered up
five main points.
First, the article discusses how data analytic tools are 'bigger,
better, faster and cheaper.' This trend has driven innovation up,
and costs down, to the tune of 1/100th the cost at 100...
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It looks complex, but actually it's really simple. Publishers have
pages they want to monetize. Agencies have ads they want to place.
Advertisers want their ads to be seen by the right audience. It's a
trifecta of enablement!
Thus, the advertising ecosystem has developed itself into a
technology driven real-time bidding environment to increase the
value of remnant ad inventory. Remnant (non-premium) inventory is
advertising inventory that is not sold by publisher's direct sales
teams. Usually...
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In the last '
Where
You At?' installment, we discussed the growing social networks
based on geo-location technology mixed with social media sharing,
and how it's changing the conversation for businesses. The latest
iteration of the proximity phenomenon finds itself on the web. This
is curious to me, because web users are supposedly concerned about
data privacy, deleting cookies, and generally keeping their click
habits to themselves.
There are a number of sites and programs that blow the above...
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Since the proliferation of smartphones, people have gone
application crazy. Digital marketing in the mobile space has thus
become more fragmented than a candy cane shattered inside of its'
cellophane wrapper. Advertisers are faced with the decision of
whether or not they should take a risk and only write code for
Apple's iOS application based platform, or extend it to CSS3,
JavaScript, C++ and HTML5 code for multitudinous device
access.
It's no secret I'm not a huge fan of Apple, Steve Jobs,...
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I have to admit, I have recently become fascinated by the
opportunities retargeting represents. If you're not familiar with
it, retargeting is the process by which an advertiser can make your
display ads (re)appear to a web surfer that has visited your online
location but failed to make a purchase decision. For instance, if I
visit the Reebok website and surf around - without leaving my info
or making a purchase - then decide I want to read a blog, I might
end up seeing a retargeted Reebok ad on...
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Listen-up independent repair facilities! Pontiac, Saturn,
Hummer and Oldsmobile brands alone represent 15.2 million vehicles
on America's roads today. Combined with the closing of many OEM
locations and the consolidation of their networks to meet vehicle
sales projections, you should now ask yourself, "Who's going to
service and sell parts for all of these vehicles?" There is no
question that consumers are keeping their cars for a longer period
of time, prompting a greater need to pay for parts...
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Last week, I attended the
BlueKai Data Boot Camp, a digital
marketing event in New York. The focus was on behavioral
targeting (using previous internet behavior to target relevant
advertising messages to users). This field is expanding in new and
exciting ways. Some companies are using social networks to find
more people who “look” like the target market. Others have
figured out how to bridge offline consumer data to the internet for
use in online targeting.
But one thing they all had in common...
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I was on a web panel last week that addressed how dealers can
market to customers and leverage the U.S. "Cash for Clunker"
program starting later this month. It's amazing how many questions
surfaced about the implementation of this program and the questions
that remain in the minds of dealers about what to expect once
customers start calling them. The folks at NHTSA (National
Highway Traffic Safety Administration) have no small chore to get
everyone running a dealership up to speed on this...
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